Imagine Live has taken one other step in strengthening its European presence after securing certification from Gaming Laboratories International (GLI) for operations in Italy. This approval confirms that its portfolio of dwell seller merchandise complies with Italian regulatory requirements and helps operators in providing high-quality leisure to native gamers.
Strengthening Global Market Presence
The Italian approval follows a string of profitable licensing milestones for Imagine Live throughout regulated markets. The firm has already secured recognition within the UK, Romania, and Sweden—key jurisdictions that proceed to form Europe’s playing panorama.
In the UK, Imagine Live was awarded a license that permits operators to supply its core suite of dwell on line casino video games, together with Dynamite Roulette, Auto Roulette, Blackjack, and Baccarat. The firm positioned this achievement as a pivotal enlargement into one of many strictest markets, reflecting its dedication to innovation and accountable gaming.
In Romania, its Class II license from the ONJN has allowed the agency to stream dwell on line casino content material by means of its subsidiary ImagineLive Ro. Group CEO Martin Martirosyan emphasised the significance of custom-made studio options, stating: “Imagine Live is an established brand committed to delivering exceptional products and gaming experiences by putting the player at the centre of the live gaming experience. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our Romanian operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities.”
Sweden additionally turned a part of the corporate’s licensed footprint after approval from the Swedish Gambling Authority. A spokesperson commented: “Our innovative games are well-known in the industry for their immersive gameplay and high-quality streaming. We are thrilled that our expanding collection of live games is now available in Sweden and several other regulated markets, offering players a fantastic gaming experience.”
Introducing Robin the Fair to Italian Players
Alongside regulatory progress, Imagine Live has launched its new sport present Robin the Fairto the Italian market. This product reimagines the legend of Robin Hood in a card-based format the place gamers should choose higher-value playing cards throughout seven rows.
The firm’s CPO Mikayel Aznauryan described its enchantment: “We strongly believe that Robin the Fair has the potential to breathe new life into live casino games. It’s a truly fresh game, yet it incorporates well-known gaming logic.”
Offering multipliers of as much as x5000, the sport emphasizes each simplicity and excessive engagement. Head of Marketing Hovhannes Tadevosyan highlighted the immersive design: “We crafted the game with simple rules; it’s dynamic, and the payout is based on the player’s choices. Our studio is a vibrant haven, meticulously adorned to transfer in the heart-pounding adventures of Robin Hood. In Robin The Fair, we make the legend come to life!”
The themed studio setup, user-friendly interface, and dynamic pacing have been key speaking factors for the launch, which Imagine Live previewed earlier this 12 months at ICE London. The sport’s slogan—“Simple Game – Big Wins”—captures the studio’s imaginative and prescient of accessible but rewarding leisure.
Italian Market Transformation Creates Opportunity
Imagine Live’s enlargement in Italy arrives throughout a interval of great regulatory change. The Agenzia delle Dogane e dei Monopoli (ADM) just lately prolonged the licensing deadline from 17 September to 12 November 2025, citing the “procedural complexity” of evaluating 52 purposes from 46 operators.
The new framework introduces larger licensing charges, stricter compliance necessities, and elevated taxation, with on line casino choices topic to a 25.5% GGR tax. Licensees should additionally dedicate 0.2% of gross gaming income—capped at €1 million yearly—towards accountable playing campaigns.
Despite the upper prices, main operators similar to Bet365, 888 Italia, Sisal, LeoVegas, and Betsson have already secured preliminary approval. Analysts predict the Italian market will quickly see heightened competitors and potential consolidation, as international entrants like Novomatic, Cirsa, and MGM-owned LeoVegas search stronger footholds.
Parallel to licensing reform, lawmakers are reviewing Italy’s strict promoting restrictions launched underneath the 2018 Dignity Decree. Sports Minister Andrea Abodi has labeled the present ban “a blunt populist tool”, arguing it has disadvantaged golf equipment of important income with out decreasing hurt. Serie A executives estimate €180 million in misplaced sponsorships for the reason that regulation took impact.
Source:
“Imagine Live LinkedIn“, linkedin.com, September 2025.
