Bragg Gaming Group has widened its attain in the United States, debuting its unique online casino video games in West Virginia via a brand new partnership with Caesars Entertainment. The rollout marks the corporate’s entry into its sixth iGaming jurisdiction in the nation, following earlier launches in New Jersey, Pennsylvania, Michigan, Connecticut, and Delaware.
The transfer underscores Bragg’s broader North American development technique, which locations a powerful emphasis on delivering proprietary, high-performing titles tailor-made to regulated markets. By increasing its presence in West Virginia, Bragg is furthering its content-led push into one of many fastest-growing segments of online gambling in the U.S.
Neill Whyte, Chief Commercial Officer at Bragg Gaming, emphasised the importance of this new milestone in an organization press release. “Launching our exclusive games in West Virginia with a leading operator like Caesars Entertainment is a fantastic achievement for Bragg. This expansion into a sixth U.S. state demonstrates the value our content brings to top-tier partners. We are confident that our diverse portfolio, which includes titles from our in-house studios and ‘Powered by Bragg’ partners, will be a big hit with players in West Virginia.”
Exclusive Content and Growth Momentum
Bragg’s content library options video games developed by its inner studios—Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic—in addition to titles from exterior companions via its “Powered by Bragg” program. These collaborations convey localized and distinctive experiences to the U.S. market, with common studios corresponding to King Show Games, Incredible Technologies, Bluberi, and Sega Sammy Creation contributing to the combination.
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, welcomed the collaboration. “Players on our online casino platforms in West Virginia can now enjoy fan-favorite titles through this expanded partnership with Bragg Gaming Group. The addition of Bragg’s exclusive and branded games bolsters our iGaming offerings and provides our customers with an elevated online casino experience.”
The timing of this launch comes amid rising curiosity in online playing in West Virginia. In July 2025 alone, iGaming wagers in the state reached $770.5 million, a 44% enhance from the earlier yr, with gross gaming income hitting $32.2 million. Bragg’s entry positions it to learn from this market’s continued momentum.
U.S. Market Outlook and Company Performance
Bragg is tapping right into a U.S. online casino business at the moment valued at roughly $10 billion however projected to develop past $75 billion as soon as it reaches full maturity. This important development potential aligns with Bragg’s technique of scaling its proprietary content throughout regulated jurisdictions.
The firm’s monetary efficiency underscores the power of this method. In the second quarter of 2025, Bragg reported a 270% year-over-year enhance in U.S. gross gaming income from its proprietary content—far outpacing the market’s total 31% development. Such outcomes spotlight the demand for Bragg’s unique titles amongst American gamers.
Chief Executive Officer Matevž Mazij lately famous that Bragg is pursuing “substantial, highly accretive” alternatives, specializing in each margins and money circulate. He has projected double-digit development in income and adjusted EBITDA for the total yr, pushed by ongoing enlargement in regulated markets, deeper funding in unique content, and new partnerships just like the one with Caesars in West Virginia.
Strengthening Position in North America
Beyond its content choices, Bragg additionally delivers superior platform options, together with participant account administration methods and its proprietary distant video games server, which distributes content via the Bragg HUB. These applied sciences help operators by integrating unique titles, aggregated video games, and data-driven engagement instruments beneath one streamlined system.
By combining progressive expertise with a rising portfolio of distinctive video games, Bragg continues to safe its place as a key provider in the U.S. online casino panorama. Its partnership with Caesars in West Virginia not solely enhances Caesars’ digital casino library but in addition cements Bragg’s repute as a rising power in one of many business’s best markets.
