The newest findings from the UK Gambling Commission (GC) reveal a staggering 95% discount in the variety of VIP and high-value buyer (HVC) schemes since the implementation of a brand new code of conduct in October 2020. The code, which was a results of a session between the GC and the Betting and Gaming Council, launched stricter guidelines round the eligibility and administration of VIP gamers, resulting in a pointy decline in their numbers.
Before the code was enforced, there have been 42,349 HVCs unfold throughout 22 operators, however by 2024, that quantity had plummeted to only 1,616 HVCs throughout 18 operators. This drastic lower displays a shift from a mean of 1,924.95 HVCs per operator to solely 89.77, signaling a major discount in the prominence of VIP schemes in the UK’s regulated playing market.
The new code required operators to hold out thorough checks on the betting conduct of gamers earlier than admitting them into VIP applications, and prohibited incentivizing prospects based mostly on their losses. It additionally required these schemes to be overseen by senior administration and imposed a strict ban on gamers beneath the age of 25 from becoming a member of these high-stakes applications.
UK Gambling Commission’s National Responsible Gambling Strategy
In 2016, the UK Gambling Commission unveiled a complete technique aimed toward lowering gambling-related hurt throughout the nation over the subsequent three years. This initiative, developed by the Responsible Gambling Strategy Board (RGSB), outlines varied approaches to sort out downside playing. The technique applies to all types of playing, each on-line and land-based, together with the National Lottery, and encompasses playing merchandise, environments, and advertising practices. It is designed to make sure the safety of weak populations and enhance client security.
The technique highlights 12 areas the place motion ought to be taken, comparable to understanding and measuring playing hurt, enhancing consciousness of how playing merchandise and environments affect gamers, and enhancing strategies for figuring out dangerous play.
Christopher Kelly, Chairman of the RGSB, emphasised that the technique serves as a name to motion for all stakeholders concerned in the playing business, together with operators, regulators, and authorities our bodies, to work collectively towards minimizing gambling-related hurt. The technique is seen as a significant step ahead in addressing playing points and selling duty inside the business. However, Kelly acknowledged that attaining the desired outcomes would require important experience, sources, and ongoing dedication from all events.
UK Gambling Commission Steps Up Action Against Unlicensed Gambling Markets
In addition to its crackdown on VIP schemes, the Gambling Commission has additionally been intensifying its efforts in opposition to unlicensed playing platforms. The Commission just lately issued a warning to licensed operators after discovering that their on line casino video games have been showing on unlicensed web sites focusing on British customers. This newest growth highlights the dangers posed by unregulated markets, which frequently fail to implement satisfactory safeguards comparable to anti-money laundering controls and social duty measures.
The Gambling Commission has outlined a collection of proactive steps for operators, together with performing rigorous due diligence on third-party suppliers and monitoring the unauthorized distribution of video games. Operators who fail to conform may face important penalties, together with the suspension or revocation of their licenses.
Source:
“VIP Gambling Programs Plummet as UK Enforces Stricter Rules”, realmoneyaction.com, July 22, 2025.
