- One of the main sport aggregators on this planet, the well-known SOFTSWISS Game Aggregator, partnered with the favored sport supplier Ready Play to strengthen its place and additional increase throughout the worldwide iGaming market.
Industry giants accomplice as much as enhance the participant expertise
SOFTSWISS operates probably the most fashionable aggregation platforms in the entire business. The new partnership will assist in its additional growth since a vary of latest slot video games shall be added to it.
On the opposite hand, Ready Play is a firm with a lengthy historical past within the business. It’s been current available on the market for 20 years, and it’s current in lots of key regulated markets throughout the globe. The firm acquired a certification from Channel Islands’ Alderney Gaming Control Commission, which permits SOFTSWISS to increase in that market as effectively.
This partnership means a lot for each corporations, permitting them to supply their prospects a complicated buyer expertise and enhance the participant expertise as effectively.
Unique merchandise
Ready Play is fashionable for its distinctive options equivalent to its gamified slot releases Reel Bingo and Snakes & Ladders, which turned a big hit among the many gamers. The video games turned much more fashionable due to their statistical knowledge and evaluation, which is exclusive available in the market. Both corporations can use this knowledge to enhance the participant expertise, which can doubtless result in a profitable partnership.
Ready Play can also be recognized for uncommon testing of its video games – whereas the content material manufacturing stage lasts, the true gamers are invited to check out the video games, and that enables the corporate to create the content material that basically fulfills all the desires of its followers and gamers, due to the suggestions they get from the gamers. SOFTSWISS additionally invitations their shoppers to strive their merchandise earlier than the official launch and provides their suggestions, so the values of the 2 corporations fully align in the case of this matter.
SOFTSWISS Game Aggregator lately introduced the cross-product integration with the well-known SOFTSWISS Jackpot Aggregator, which can improve its providing, alongside with a vary of superior sports activities betting merchandise.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, mentioned: “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”
Grant Benson, Commercial Officer of Ready Play, added: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”
Source: Miller, George, “SOFTSWISS Game Aggregator Partners with Ready Play”. European Gaming. January 16, 2024.