After profitable 2023, Soft2Bet is wanting ahead to methods to additional develop its enterprise in 2024.
Gamification and fascinating instruments
The firm’s common gamification options, that are already superior and personalized to meet the companions’ wants, will likely be additional expanded and tailor-made to go well with the gamers in completely different regulated markets.
Gamification is a time period associated to social and informal gaming and it has turn out to be crucial in the trade. Currently, it’s used to precise upgrading the engagement and gameplay, in addition to the total gaming expertise.
Soft2Bet makes use of gamification to include social engagement and gameplay instruments into its content material. The firm created a sophisticated gamification engine, Soft2Bet Motivational Engineering Gaming Application (MEGA) to meet the needs of the gamers in numerous markets.
So far, MEGA had nice success, and the monetary and product-performance outcomes have been a blast. However, the firm plans to additional develop its app.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “In practice, this translates into our tech, development, marketing or CRM teams spending many man-hours integrating all those elements into our products’ gameplay. This has meant hours of painstaking technical work developing a fully integrated solution that is seamless, secure, tailored, and geo-targeted to players’ habits and preferences. This work is paying off and has enabled Soft2Bet to grow faster than ever in 2023.”
Mobile gaming and incorporation of AI applied sciences
However, the firm plans to focus extra on the on-line playing market, which is estimated to earn greater than $150 billion by the finish of the decade. Currently, about 70% of all on-line betting income is earned by cellular apps, so the firm plans to additional improve its options and provide gamers new, personalized, and distinctive cellular gaming expertise.
However, in the period of assorted AI applied sciences, it’s necessary to not overlook about them. Soft2Bet will proceed to look for alternative ways to include superior AI options into its providing, particularly in the subject of knowledge analytics, which can assist in upgrading the participant expertise and tailor the providing to go well with the gamers.
Also, participant conduct analytics is one in all the most necessary issues to think about in the subsequent 12 months.
Responsible gaming stays in the highlight in 2024, as all the time. In the subsequent 12 months, it’s estimated that the trade will work out new instruments and options and provide you with new, revolutionary concepts for maintaining gaming secure and safe for all.
Soft2Bet ready much more new content material for 2024, together with the implausible City Builder options for the gamers who get pleasure from casinos, in addition to Sports Stadiums for sports activities betting followers.
Martin Collins, CBDO at Soft2Bet, commented: “For 2024, we look forward to furthering our innovation and motivational engineering offerings while expanding our reach across the globe. The next year will be a pivotal one both for our company and the iGaming industry more broadly. We focused on driving these exciting new trends as we continue to disrupt and drive the industry forward.”
Source: “Soft2Bet Shares 2023 Results and Predicts Biggest iGaming Trends for 2024”. Soft2Bet. December 22, 2023.
