Soft2Bet, the highly effective worldwide provider of platforms for on-line casinos and sports activities betting web sites, has determined to element its technique relating to gamification options as a key element of the iGaming trade.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, described gamification as “more than a “nice-to-have” merchandise for iGaming corporations, the manager defined that gamification “drives substantial revenues and enables iGaming companies to keep up with technological advances.”
Soft2Bet, an organization that additionally owns and operates ten totally different on-line gaming and betting manufacturers, revealed that gamification has been a precedence for them “from day one.” The firm calls it “Motivational Engineering” and explains that know-how is a key element which drives progress within the iGaming trade.
The provider additionally revealed that legacy platforms which lack innovation might trigger the trade to fall behind. To show its claims, Soft2Bet gave the instance of Betinia, its personal model that operates in Denmark and Sweden, two very aggressive markets that additionally require robust regulatory compliance.
During the previous twelve months Betinia recorded a rise in gross gaming income of 65 % when in comparison with non-gamified manufacturers. Moreover, the options adoption price was 60 %, demonstrating a robust engagement from gamers.
Soft2Bet additionally revealed that just about half of the gamers who engaged with the gamification options ended up depositing larger quantities of cash and likewise deposited with a frequency that was 30 % larger.
Other key metrics additionally revealed enhancements: common income per person went up by 70 % for half of those that engaged with the gamification options, whereas the gross gaming income elevated by greater than 60 % in comparison with those that didn’t have interaction with the options.
Soft2Bet made positive it built-in the Motivational Engineering know-how absolutely in its Player Account Management system, delivering a simple to make use of and complete gamification resolution for its on-line on line casino operator companions.
The integration with their on-line on line casino platform is seamless, making the options straightforward to deploy from the again workplace. The platform additionally comes with gaming content material created by a devoted video games studio, a fee gateway and options which might be tailor-made each for on-line on line casino operators and retail venues.
Soft2Bet has obtained loads of awards as recognition for his or her modern work previously. The firm was awarded Best Online Product of the Year at MIGEA Awards 2021, Online Casino Provider of the Year and Platform of the Year at Sigma Awards, White Label Supplier of the Year at SBC Awards 2021, Workplace of the Year at Sigma Americas Awards, Highly Commended at EGR Nordics Awards 2022, and likewise the White Label Supplier of the Year at Starlet Awards.
Source: “Soft2Bet’s gamification features combine innovation with modern technology“. European Gaming. November 9, 2023.