The fourth annual SiGMA Americas Awards launched this yr’s expo and convention with a grand celebration on the Tokio Marine Hall in São Paulo, setting the stage for Latin America’s rising prominence within the world iGaming sector. Held on the eve of the SiGMA Americas Conference, the awards gala acknowledged 26 key contributors throughout the business, from recreation builders and associates to platform suppliers and media retailers.
Among probably the most notable moments of the night was Ronald Lopes receiving the award for Best Affiliate 2025, underscoring Brazil’s rising affect in affiliate-driven gaming advertising. Winners had been chosen by way of a hybrid voting mannequin combining public participation with a panel of judges that included outstanding business figures corresponding to Itai Hadas (VELI Group), Olga Resiga (SOFTSWISS), and Eugene Ravdin (SEOBROTHERS).
Guests had been handled to a night stuffed with native aptitude—full with conventional Brazilian dancers, reside music, and acrobatics—whereas hosts Maxine Formosa and Mark Borg guided the viewers by way of an evening of celebration. The occasion was sponsored by BetConstruct, which additionally earned the award for Best Innovative Sportsbook Feature 2025.
Industry Leaders Recognized, Brazil Dominates Market Momentum
Winners included Affstore for Best Affiliate Program, Smartsoft for Best Game Studio, and Focus Gaming News for Best iGaming Media. Other key highlights had been:
- Most Played Game 2025: Breaking Bad™: Collect ‘Em & Link by Playtech
- Best Sports Affiliate 2025: Better Collective
- Best Casino Operator 2025: ZK.guess.br
- Best International Market Debut in Brazil 2025: Vbet
These accolades come as Brazil asserts itself as a number one power within the Latin American playing sector. According to SiGMA’s March 2025 LatAm Market Report, Bet365 dominates Brazil’s affiliate visibility—showing on 92% of top-ranked betting affiliate websites. In the on line casino affiliate area, Blaze and Superbet path behind Bet365, however nonetheless preserve a notable presence.
The report additionally revealed NetBet as the highest performer in Brazil for casino-related search engine marketing rankings, adopted carefully by Betsson and Betway. For betting phrases, Bet365 led considerably, reinforcing its dominance in each paid and natural visibility.
LatAm Growth Accelerates: Flutter, Betsson, and Local Operators Expand Reach
The gala additionally mirrored broader business dynamics outlined within the March 2025 market report. Major operators are quickly scaling in Latin America, with Betsson reporting that the area now accounts for 26% of its whole income. In This fall 2024, Betsson generated €78.2 million from LatAm, pushed largely by its on line casino section and powerful features in Argentina.
Meanwhile, Flutter Entertainment expanded its footprint in Brazil by way of the acquisition of a 56% stake in NSX Group, the father or mother firm of Betnacional, in a deal valued at $350 million. This merger positions Flutter to capitalize on its proprietary tech and market presence, regardless of forecasting a short-term EBITDA lack of as much as $100 million in 2025.
Further demonstrating the regional development, Vibra Group acquired TSA, a Brazilian tech agency, to strengthen its platform choices, particularly for lotteries and retail VLT options.
Eco-Friendly Initiatives Set New Event Standards
The SiGMA Americas Awards additionally led the cost in sustainable occasion planning with the rollout of the Sou Resíduo Zero Program, developed by sustainability agency Eccaplan. The initiative launched each day waste separation, composting, and recycling all through the venue to cut back the occasion’s environmental affect.
With its mixture of cultural celebration, environmental duty, and business recognition, the 2025 SiGMA Americas Awards marked extra than simply the beginning of a convention—it mirrored a area within the midst of fast digital and regulatory transformation. From affiliate success tales like Ronald Lopes to market-shaping offers and search engine marketing energy rankings, Latin America—and particularly Brazil—continues to be the heartbeat of iGaming innovation.
Source:
SiGMA Americas Awards: São Paulo sets the stage for LatAm’s top innovators, SiGMA World, April 2025.
