Las Vegas-based Scientific Games Corporation introduced Tuesday that it’ll now do enterprise as Light & Wonder, Inc.
The goal of the company title change is to speak to the general public that the business-to-business firm is “singularly focused on creating great games and leveraging technology to enable a seamless player experience across all platforms,” mentioned the announcement.
Scientific Games has been a participant within the nascent U.S. on-line playing market, which incorporates dozens of sports activities betting states and a handful of on-line on line casino states.
Over the final a number of months, the corporate mentioned that it made “bold strategic moves” to “transform itself into the leading cross-platform global game company.” Part of that plan included promoting its lottery and sports activities betting companies.
“We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms,” mentioned Light & Wonder Chief Executive Officer Barry Cottle in a press release.
“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities,” he added. “Our new name and identity are born from our winning strategy to be the leading cross platform game company and will inspire our people to make great products for our players.”
The title change might be accomplished someday within the spring of 2022. The firm intends to start out buying and selling beneath the brand new inventory ticker LNW.
