Over the years, SBC Events has garnered super help from the iGaming trade globally, which is why SBC cited that help as a major motive for the unparalleled 2023 version of SBC Summit Barcelona.
An awe-inspiring viewers
The 2023 convention and exhibition attracted an astonishing viewers of practically 15,000 individuals, a three-fold progress over 2022 numbers, cementing its standing because the trade’s fastest-growing occasion. Additionally, post-event ballot information found a Net Promoter Score of 49 for the aforementioned occasion, emphasizing the SBC’s dedication to sustaining a high-quality requirements, even regardless of the numerous enhance in participation in comparison with 2022.
As for the occasion itself, it acquired off to an incredible begin on the SBC Leaders Summit, the introductory version of the non-public “pre-event, invite-only” occasion that lured 500 of the trade’s greatest executives. It additionally lasted all day and included loads of convention content material, involving Frank Abagnale’s keynote, the person who was the principle inspiration behind Steven Spielberg’s “Catch Me if You Can,” a poker event and networking probabilities.
An vital peak of the occasion was the initiation of Jordan Levin (OpenBet, CEO), Brigid Simmonds OBE (Betting and Gaming Council, Chair) and Gustaf Hagman (LeoVegas, CEO and Co-Founder) into the SBC’s Hall of Fame.
Description of SBC Summit Barcelona
The aforementioned SBC Summit Barcelona, which was held from September 19 to September 21, was held in a big convention space of 38.000 sq. meters convention space that gathered 350 exhibitors, which represented a progress of 175% in comparison with 2022. Commenting on the occasion, VP of Global Gaming at IDnow, one of many exhibitors and supplier of identification verification options, Roger Redfearn-Tyrzyk, mentioned: “We are being treated as a partner, not just as a company that pays money to get services. We’re being taken to events and get introduced to people. SBC is a solution-finding partner for us.”
The 2023 exhibition house is virtually divided into 5 zones that mark the essential areas of the trade, corresponding to: Affiliate, Media and Marketing, Emerging Tech, Payments & Compliance, Casino & iGaming and Sports Wagering. Additionally, there was an appointed “Festival area,” which, along with exhibitor’s shows, additionally supplied the last word informal networking atmosphere, consisting of a tapas & sangria bar, smoothie and juice bar and an ice cream bar along with different advantages.
As for the exhibition house, it was enhanced with many networking zones, and the SBC Content+ Lounge acted as a central assembly centre for representatives who organized their assembly through the official occasion app. Interestingly, the app concerned a lead scoring characteristic that was actively used, amounting to 2,560 interactions. Answering the query about what makes the SBC Summit in Barcelona particular when in comparison with different occasions, the Founder & CEO of funding agency Bonmoja, Sab Jhooti, commented: “It’s the community element. Whenever I come, I have the opportunity to meet the who’s who in this industry. Everybody you want to meet comes to this event, so I don’t really have to go anywhere else.”
Involving seven phases, the in depth convention program featured greater than 80 hours of convention content material and supplied insights from greater than 450 of the trade’s high companies. In this regard, of the audio system, 89.4% had been C-level officers, 63.7% had been operators and eight.9% had been subsidiaries. However, the standing 24.7% was made up of suppliers, regulators, associations, sports activities groups, traders and the media. All of them needed to reply a complete of 302 questions, which additional added to the interactivity of the talked about occasion.
Moreover, in accordance with the insights from SBC Connect+, it’s apparent that the following 5 panels had been probably the most requested by the customers of the appliance.
- “Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats”
- “Affiliate Leaders Panel: Leading Partnerships in Emerging Markets”
- “Sports & Sponsorship Landscape: Growth Markets and Partnerships”
- “SBC Leaders: Exploring Global Growth Markets”
- “Everything, Everywhere, All-of-the-Time: Managing Marketing, Tech & Compliance”
One of the numerous occasions of the aforementioned 2023 agenda was the opening remarks by respected bestselling creator and metaverse professional, Matthew Ball, and chief govt of Flutter International, Daniel Taylor. With enhanced participation, day-after-day’s program in 2023 accomplished academic roundtable conferences on verticals, subjects or explicit markets, of which there have been 30 in complete.
The final peak of SBC’s occasions, the First Pitch contest, was created to assist startups convey their creative visions to life, in accordance with its latest champion, SnapOdds. In addition, it additionally received a desired reward package deal of greater than 60,000 euros, which includes a 2-day workshop expertise in Tallinn, supplied by Yolo Investments, who’s sponsoring the competition, among the many record of rewards.
Celebrating its tenth anniversary, the SBC Awards ceremony came about within the well-known Caves Codorníu and gave the official recognition to the trade’s flagship companies in 39 distinguished classes. The MCs of the occasion had been already a well-recognized face on the SBC Awards, Kirsty Gallacher, TV presenter and Clarence Seedorf, earlier skilled soccer participant and now supervisor, and among the best midfielders of as we speak. However, what’s a ceremony with no particular visitor, which is why Luis Figo, the earlier “World and European Footballer of the Year,” who performed for Real Madrid and FC Barcelona and is a Digitain ambassador in the meanwhile, appeared as a particular visitor. On that observe, CEO and Founder of SBC, Rasmus Sojmark, commented: “The Barcelona chapter for SBC came to a spectacular close. This event exceeded our wildest dreams as we worked tirelessly to make it the industry’s fastest-growing gathering. With 15,000 attendees filling the exhibition floor, this show will forever be a cherished part of SBC’s history. However, as you all probably know, we’re far from done. The success of this edition paves the way for an even more prosperous next edition. We can’t wait to welcome you all in Lisbon for SBC Summit 2024!” Additionally, Managing Director of Brazilian operator VaiDeBob, Thomas Carvalhaes, added: “The quality and calibre of people attending is very impressive. I was on a podcast recently and they asked what my favourite event was. I said it’s SBC Summit Barcelona – for its relevance, for the people who are here and for giving us a sense of what’s about to come.”
The SBC has revealed the following location for its well-known worldwide main occasion, which has now been formally rebranded because the SBC Summit to emphasise its international significance. The subsequent location shall be Lisbon’s Feira Internacional de Lisboa (FIL) and the summit will begin from September 24 to 26 and is projected to happen on the large space of greater than 100,000 sq. meters, the place 25,000 individuals and 600 exhibitors are anticipated. It may even embrace insights from 500 audio system who shall be consultants within the class they’re talking about.
Source: “SBC Summit Powers Onto Lisbon After Record 2023 Performance”, European Gaming. October 6, 2023.