One of the main B2B iGaming improvement studios, RubyPlay, is formally increasing to the Italian market! Earlier this yr, the firm signed a deal about direct integration, which is now adopted by a partnership with PokerStars.
Extended deal
PokerStars is a famend operator owned by Flutter Entertainment, and the two corporations efficiently launched their merchandise collectively earlier this yr. The preliminary deal included hit releases akin to Shake Shake Money Tree and Diamond Explosion 7s.
The deal is now prolonged, and it signifies that Italian gamers will be capable to get pleasure from different fascinating titles as nicely in the close to future. RubyPlay’s titles turned common due to its dynamic gameplay and distinctive and superior options, which captured the hearts and minds of not solely Italian gamers but in addition of ones throughout the world.
However, the growth to the Italian market is a big step for the firm because it’s one among the key European markets in relation to the iGaming business. After the current launch of the long-expected franchise Immortal Ways, that is the subsequent main step in direction of RubyPlay’s growth. The franchise was an awesome success, and it hit all of the earlier information the firm set when it got here to retention and engagement.
Global growth
The supplier works arduous in direction of the growth to key regulated markets throughout the globe, and over the previous yr, it has grown. In 2024, the firm plans to proceed its world growth and conquer the most vital European markets, akin to Romania and Spain, which might be vital steps in direction of strengthening its place in the world iGaming market.
According to European Gaming, Dr Eyal Loz, Chief Product Officer at RubyPlay, mentioned: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”
The firm at the moment has an enormous community of companions from throughout the world, together with a few of the largest business names, akin to Pariplay, BetConstruct, NetBet, 888 Casino, and plenty of extra. Its focus lies in offering the gamers with an distinctive participant expertise and never solely creating slots. The mixture of fascinating gameplay and improbable applied sciences and mechanics centered on offering a secure and safe atmosphere whereas establishing improbable rewards for its gamers and offering them with unforgettable enjoyable is RubyPlay’s successful mixture.
Source: Campbell, Alan, “RubyPlay Enters Italian Market with Expanded PokerStars Partnership”. EuropeanGaming. November 29. 2023.
