The African gaming market has welcomed a contemporary entrant as Rise & Hustle, a new-generation tap-to-earn cellular gaming platform, launches its first street-style sport sequence in Nigeria. The platform, constructed round a no-cost, reward-based mannequin, permits customers to earn tangible prizes and digital belongings just by taking part in.
Engineered for Africa’s mobile-first viewers, Rise & Hustle affords a library of free-to-play titles that convert participant engagement into invaluable returns. Players climb ranks from “Hustler” to “Kingpin” by amassing “Bucks” by means of faucets and in-game achievements. These Bucks can then be redeemed for cellular airtime, real-world items, and Rise Tokens, the platform’s proprietary crypto rewards.
Reward-First Gaming with Crypto Integration
Rise Tokens—digital belongings supported by the Binance Smart Chain—kind the spine of Rise & Hustle’s incentive ecosystem. These blockchain-based tokens gas a real-world financial system the place gamers are rewarded for his or her loyalty and gameplay. Importantly, customers aren’t required to spend any cash to take part or earn rewards, making the platform accessible to a broad viewers throughout Nigeria.
Designed and developed in-house, the video games characteristic dwell tournaments, squad-based play, and leaderboard rankings. This method provides a social and aggressive layer, encouraging neighborhood involvement and repeated engagement. According to the corporate, the core aim is to rework on a regular basis gameplay into significant rewards.
Leadership and Vision Behind the Launch
Rise & Hustle was based by Anthony Broadhurst—an skilled in Africa’s gaming and crypto industries—and Josh Jones, an iGaming veteran with a confirmed observe document in constructing revolutionary platforms. The co-founders convey a wealth of business perception and a strategic imaginative and prescient tailor-made to the area’s tech-savvy, mobile-centric youth.
In a press release revealed by G3 Newswire, CEO and co-founder Josh Jones emphasised the platform’s broader cultural relevance: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”
Expanding Across the Continent
While the platform has made its debut in Nigeria, Rise & Hustle has formidable plans to increase throughout the African continent. Rollouts in Kenya and Ghana are on the roadmap and anticipated to be accomplished earlier than the top of 2025. The firm goals to scale by deepening its collaborations with cellular carriers, influential figures, and pioneering manufacturers to drive adoption at a mass degree.
To tailor the expertise to regional audiences, Rise & Hustle has leveraged synthetic intelligence and partnered with native organizations. This technique permits them to design video games that replicate the cultural and digital habits of African customers. A full-featured Real Money Gaming offering can be in improvement, poised to additional diversify the platform’s attraction in the close to future.
Riding the Wave of Tap-to-Earn Innovation
The timing of Rise & Hustle’s launch coincides with a broader development in the cellular gaming area. As a part of the 2025 Product Launch of the Year shortlist, tap-based gaming codecs like Onlyplay’s Piggy Tap have proven how interactive mechanics and reward-based play can considerably enhance consumer engagement—particularly in rising markets.
By inserting cultural relevance, crypto rewards, and cellular accessibility on the coronary heart of its technique, Rise & Hustle positions itself as a future chief in Africa’s fast-growing gaming ecosystem.
