One of the main iGaming aggregators and content material suppliers, Relax Gaming (RG), partnered with AvatarUX to assist the corporate ship its revolutionary and fashionable video games on the famend Silver Bullet platform.
AvatarUX was based in 2019. Since then, the corporate has gone above and past so as to add superior slot video games enriched with fashionable mechanics, equivalent to proprietary PopWins mechanics. The firm was awarded as Slot Supplier Rising Star on the EGR B2B Awards in 2022 and two extra awards on the CasinoBeats Developer Awards this 12 months. It lately launched two variations of its well-known PopWins mechanic, MultiPop and StickyPop, which strengthened its place as a pacesetter in terms of new thrilling mechanics available on the market. Additionally, its content material has all of it: inventive and detailed visuals, together with implausible options that add pleasure, all adopted by superior math fashions.
Relax Gaming will incorporate this content material into its huge community of companions, beginning with the enjoyable LooneyPop creation. The AvatarUX premium content material shall be accessible to gamers on RG companions’ platforms, because of the fast distribution and an enormous quantity of gamers throughout all key markets in the world.
Shelley Hannah, a Chief Product Officer at Relax Gaming, stated: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and is fast becoming a leader in innovation. We are delighted to add it as our latest Silver Bullet partner, and we know operators will be eager to showcase its portfolio of games.”
Nicola Longmuir, a Chief Executive Officer at Avatar UX, added: “Relax Gaming is one of the most esteemed content aggregators in the industry, and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”
Relax Gaming earned its title of the main B2B provider in the entire iGaming trade because of its continued efforts to enhance its content material and goal for excellence in every thing they do. It was acknowledged, and the corporate received many prestigious awards, together with the Best Mobile Gaming Software Provider on the 2022 EGR B2B Awards, Casino/Slot Developer of the Year on the SBC Awards and Best Game Provider on the AskGamblers Awards final 12 months.
Right now, the corporate’s portfolio consists of greater than 4,000 thrilling and fastidiously crafted video games, together with the vary of proprietary slots and third-party studio content material Relax Gaming acquired by way of its superior companions community.
Source: Campbell, Alan, “Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal”, European Gaming, August 29, 2023.