An on-line on line casino commercial featured one of the crucial profitable event gamers in poker historical past.
Poker corridor of famer and 17-time World Series of Poker bracelet winner Phil Hellmuth was the centerpiece of the most recent BetRivers business.
The firm launched the advert yesterday from its BetRivers sportsbook X/Twitter account, and presumably aired in tv markets the place the BetRivers on-line on line casino is accessible.
The on-line on line casino product is simply accessible in Michigan, Pennsylvania and New Jersey. However, its sportsbook is accessible in a dozen different jurisdictions.
The business focuses on Hellmuth’s ardour for video games. The Wisconsin native then promotes the massive choice of video games on the BetRivers platform whereas speaking to completely different variations of himself.
“I’m Phil Hellmuth. And games? I love ‘em,” mentioned Hellmuth initially of the advert. “That’s why I’m all in with BetRivers where there’s games within the games.”
There was a model of Hellmuth in a basketball uniform, one posing as a blackjack vendor, and a 3rd in pajamas, joking that he overslept the shoot.
Get your Phil of enjoyable at https://t.co/gtFBhqzCbO @phil_hellmuth pic.twitter.com/LlQEsfJTrm
— BetRivers Sportsbook (@BetRivers) April 9, 2025
Hellmuth’s Ad Centers Around Slot Machines
Despite Hellmuth’s enchantment to the poker world, the corporate’s on-line poker platform, accessible solely in Pennsylvania, was not talked about. The sportsbook arm of the platform wasn’t particularly talked about both, however prop packs are an add-on to single-game parlay bets.
Instead, each time the advert confirmed a telephone with the platform, it appeared to function a web based slot machine, a sport through which prospects can not win over the long run.
In 2022, high-stakes poker professional Landon Tice signed a sponsorship cope with an offshore on-line on line casino platform. During considered one of his Twitch streams, the then-22-year-old promoted the on line casino’s on-line slot machine part.
In response, Tice acquired some blowback from the poker neighborhood on social media.
Once once more, received flack for it. Nothing unethical a couple of tweet.
— Landon (@LandonTice) December 2, 2022
BetRivers Leans Into Hellmuth-Centric Marketing
Hellmuth and Rush Street Interactive, the possession group of BetRivers, agreed to a sponsorship deal initially of the yr. Since then, Hellmuth has been central to each BetRivers advertising and marketing marketing campaign.
Last month, Hellmuth and Phil Galfond streamed the “Battle of Phil-adelphia” on the BetRivers on-line poker platform in Pennsylvania. Hellmuth gained the battle after going 2-0 within the $5,000 heads-up freezeouts.
Hellmuth and Galfond’s streams featured BetRivers poker logos within the prime proper nook. During the stream’s advertising and marketing marketing campaign, the BetRivers web site featured cartoons of the 2 professionals with the verbiage “Home of VIPs [Very Important Phils].”
The tweet releasing the on line casino advert additionally used the Phil pun. “Get your Phil of fun at BetRivers.com,” it learn.
Galfond joined the BetRivers group after the corporate bought his Run It Once on-line poker software program to make use of as its personal.
Since the Hellmuth deal, Hellmuth has worn a BetRivers hat throughout televised appearances.
