Playtech has mixed stable monetary development with a landmark enlargement into cruise leisure, marking an vital step in its technique to broaden its international presence. The firm’s half-year outcomes for 2025 present a steady efficiency throughout each B2B and B2C segments, whereas its partnership with MSC Cruises introduces retail sports activities betting to the cruise trade.
Financial Highlights for H1 2025
During the primary half of 2025, Playtech reported income of €859.6 million, representing a 6% enhance in comparison with the identical interval final 12 months. Adjusted EBITDA rose by 8% to €235.8 million, reflecting robust contributions from each enterprise segments.
The firm’s B2B division delivered income of €563.4 million, up 8% year-on-year, supported by development in regulated markets and regular momentum within the dwell on line casino vertical. B2C operations additionally remained a robust driver, with Snaitech producing €308.2 million in income, bolstered by continued demand within the Italian market.
Despite international market challenges, Playtech maintained a wholesome money place of €486 million and lowered internet debt to €277 million, underscoring its deal with monetary stability. Management reaffirmed its confidence within the firm’s potential to maintain development and pursue strategic alternatives throughout new and current markets.
Expanding Gaming at Sea with MSC Cruises
In parallel with its monetary replace, Playtech announced the rollout of retail sports activities betting throughout MSC Cruises’ fleet. This partnership, fashioned earlier within the 12 months, alerts Playtech’s entry into the cruise leisure sector, introducing its betting options to one of many largest cruise operators on the earth.
MSC Cruises, headquartered in Geneva, Switzerland, operates 23 ships throughout 5 continents, welcoming thousands and thousands of passengers yearly. Its onboard casinos already function a spread of leisure, from slots and video poker to basic desk video games. With Playtech’s know-how, visitors can now place bets on international sports activities occasions by means of Self-Service Betting Terminals and newly developed cellular tills, all linked to their onboard accounts for clean transactions.
The first section of the deployment covers seven MSC vessels, with further ships scheduled for integration within the months forward.
Executive Perspectives
Yori Arami, VP Sports at Playtech, highlighted the strategic significance of the collaboration: “We are excited to partner with MSC Cruises and bring our retail sports betting solutions to their impressive fleet. This partnership represents a significant milestone for Playtech as we continue to expand our offerings and provide unique, engaging experiences for players around the world on land and sea.”
Echoing this enthusiasm, Mara Friso, Head of Casino at MSC Cruises, famous: “We are very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech. Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos.”
Looking Ahead
With a robust steadiness sheet and increasing partnerships, Playtech has signaled confidence in its trajectory for the rest of 2025. The twin momentum of stable monetary outcomes and modern launches, such because the MSC Cruises rollout, positions the corporate to seize new alternatives throughout regulated markets and rising sectors.
As Playtech continues to scale its technology-driven gaming options, its entry into cruise leisure displays a broader ambition: to ship partaking and seamless playing experiences wherever gamers select to take pleasure in them.
Source:
“2025 Half Year Results“, buyers.playtech.com, September 10, 2025.
