The National Football League and Genius Sports have agreed to a multi-year extension of their “strategic partnership.”
The new prolonged deal will run via the top of the 2027-28 season. Genius Sports will stay the NFL’s unique distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats knowledge and the NFL’s official sports activities betting knowledge feed to media corporations and sports activities betting operators.
The NFL is the most well-liked sport for wagering within the U.S.
Genius Sports powers over 98% of the legalized U.S. sports activities betting market with official NFL knowledge, “driving innovations such as player props, micro-betting, same-game parlays and personalized data-driven advertising content,” in response to the announcement.
Under the connection, NFL’s official NGS knowledge feed has grow to be additional embedded inside NFL broadcasts via a real-time augmentation engine unlocking “innovative new ways” for followers to interact the sport.
The prolonged partnership additionally contains the unique proper to distribute official NFL “Watch & Bet” low latency reside recreation video feeds to sportsbooks internationally.
Beginning with the 2023-24 season, the 2 events reached a multi-year settlement to distribute Watch and Bet within the U.S. and Canada. Genius Sports will leverage its machine studying and reside streaming applied sciences to energy “enhanced viewing experiences for NFL fans.”
“Since our partnership began in 2021, Genius Sports has been an integral part of taking our official data feeds to market and working with sportsbooks to develop new ways for fans to engage with the NFL,” stated Brent Lawton, Vice President, Business Development & Strategic Investments for the NFL.
“In just two years, the NFL and Genius Sports have set a new standard for data-driven fan engagement, and we look forward to powering immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands and more,” stated Mark Locke, CEO of Genius Sports. “Also, Genius Sports will continue to help safeguard the integrity of all NFL games, which is critically important to the NFL, by continuing to provide our 24/7 bet monitoring services.”
