A new on-line playing rip-off utilizing the Netflix model has appeared in sponsored social media promoting aimed toward Italian customers, following an earlier marketing campaign that used Amazon’s identify to advertise a pretend on line casino.
The operation calls itself “Netflix Casino” and makes use of branding resembling the streaming service. Advertising accounts embrace “N-flix It”, “Top App It”, “Netflix Casino”, “N-APP” and “ITNet”. The marketing campaign falsely claims that Netflix has launched a authorized on-line on line casino in Italy.
The adverts use a number of units to create an look of legitimacy. They show what seems to be an ADM licence, evaluate the operation with licensed companies reminiscent of SNAI and Eurobet, and promote supposed buyer winnings, critiques and a whole lot of hundreds of downloads.
Fake Licences And Misleading Comparisons
One advert presents Netflix Casino alongside SNAI and labels the pretend platform “ADM licence – 100% legal in Italy”. It promotes a €1,500 bonus and 250 free spins, on the spot withdrawals and a 4.9 out of 5 ranking.
The identical materials describes SNAI as being “without a licence”, regardless of Snaitech showing on ADM’s record of authorised distant playing concessionaires. Sisal, Eurobet and Lottomatica additionally seem on that record, whereas Netflix Casino doesn’t.
Other promoting makes comparable comparisons with Eurobet. The pretend platform claims “higher odds” and on the spot withdrawals whereas portraying the regulated operator much less favourably.
The marketing campaign additionally promotes messages together with “€1,500 + 250 free spins”, “€1,000 + 150 free spins”, “Play now”, “Instant withdrawal” and “Up to €2,500 + 250 free spins”.
These claims seem regardless of Italy’s restrictions on playing promoting. AGCOM’s Resolution 200/26/CONS, revealed on 10 August 2026, states that accountable playing communications should keep away from encouraging playing or making representations about winnings.
Fabricated Newspapers Build Credibility
The marketing campaign additionally reproduces the looks of Italian newspapers. One pretend La Repubblica web page claims: “Enel blackout across half of Italy: millions of Italians at home discover Netflix Casino.” Another imitates Corriere della Sera with the headline: “Lottomatica and Sisal call for an audit of Netflix Casino: ‘It pays too much’.”
A La Gazzetta dello Sport-style advert promotes supposed “beginner’s luck”, whereas one other fabricated article quotes a supposed former worker explaining why Netflix Casino “pays more than the others”.
Fake app-store-style pages reinforce the claims with statistics reminiscent of 589,300 downloads, greater than 62,000 critiques and a 4.9-star ranking. Supposed customers reward winnings and funds, whereas one description states: “You know Netflix. Now Netflix pays you.”
The Advertising Leads Elsewhere
The marketing campaign’s vacation spot pages finally transfer away from Netflix branding. Users can encounter different unlawful on-line casinos providing registration, deposits, bonuses, jackpots, reside video games and buyer help.
The documented route makes use of the Netflix identify to draw consideration earlier than presenting fabricated media protection, a false regulatory declare, supposed winners and deceptive comparisons with licensed operators.
The earlier Amazon Slots marketing campaign adopted an analogous sample. Amazon denied any reference to that operation, whereas ADM confirmed that “Amazon Slots” and “Amazon Slot” had been absent from Italy’s authorised distant playing licensees.
The newest case raises questions about how sponsored promoting containing false licensing claims and playing promotions reaches Italian social media customers whereas licensed operators face detailed restrictions on promotional communication.
Source:
“Netflix Casino and Amazon Slots scams spread online”, sigma.world, August 26, 2026
