Entering its third decade of operation, Microgaming, a pioneering platform software program supplier, pronounces a whole visible rebrand for its company web sites. The transfer is anticipated to redefine the corporate’s id and strengthen its transformative journey.
Comprehensive Website Update
The complete replace of the company on-line presentation, together with the sponsored PlayItForward web sites, represents a milestone within the 30-year firm’s historical past. Microgaming is coming into a brand new period of its operations and the transformation is designed to present an efficient advertising and marketing software to guarantee an interesting but seamless transition.
Name and Logo Remains the Same
For such objective, the visible language of the model will proceed to talk with clients and companions in the identical method as earlier than. The Microgaming identify and emblem will stay unchanged as the corporate units out for a transformative journey to get again to the place of a number one platform software program supplier superiorly held in 1994.
Focus on People
Therefore the improve of the company internet pages will present the model with a up to date look and subtle design to talk the corporate’s concentrate on its individuals. The visible transformation is part of the brand new company technique designed to refresh the model and open a model new chapter of its operations.
Addition of Game Aggregation Business
Microgaming will add weight to its operations by including its new content material aggregation enterprise to the established company platform software program and know-how provisions. The addition is a results of the Games Global’s acquisition of Micogaming’s on-line gaming and content material distribution operations in 2022.
Bridge Over Still Waters
As a pioneering platform and know-how software program supplier, Microgaming has powered main on-line gaming manufacturers and at present distributes over 210 million bets every day. The newest overhaul is about to symbolize a bridge throughout nonetheless waters between the previous and future pioneer’s accomplishments. It’s no surprise that such a transition has been facilitated by the board and the staff alike as the corporate has earned over 20 trade awards for the appliance of range and inclusion requirements within the office.
Alex Wilson, Head of Marketing at Microgaming, commented: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breathe fresh visual life into our brand, but also redefine who we are as a business’’.
Wilson added: “Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”
Source: “Microgaming Unveils New Corporate and PlayItForward Websites’’. Microgaming. February 5, 2024.
