LIV Golf, a controversial golf league backed by the Saudis, has introduced a strategic partnership with Simplebet, a U.S. know-how firm concerned with micro-betting merchandise.
Under the deal, Simplebet will function the league’s “official sports betting innovation partner.” Terms weren’t disclosed.
LIV Golf and the PGA Tour are at present within the strategy of merging below a deal introduced in June.
The playing partnership will see Simplebet distribute the league’s real-time golf competitors information to sports activities betting operators and media platforms globally. The partnership includes low-latency video streaming needed for reside, in-game wagering.
“This is a transcendent moment for the sport, and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” mentioned Simplebet CEO Chris Bevilacqua. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities, and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
According to the announcement, there isn’t but reside betting on LIV Golf occasions. Simplebet has comparable relationships with the NFL, NBA, and MLB. The firm, based mostly in NYC with places of work in Raleigh, North Carolina, works with the likes of DraftKings, Caesars, and Bet365.
“Developing new ways that golf can progress into the future has been a league tenet since day one,” mentioned Greg Norman, LIV Golf Commissioner and CEO. “LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet, which aligns with our competition model that every shot from every player is meaningful, from start to finish.”
In-game betting markets embrace whether or not a tee shot will land on a fairway, if a putt might be made, and so forth. Those are along with conventional bets just like the moneyline and participant props.
