Registration for ICE Barcelona 2027 is now open, with the gaming trade set to return to Fira Barcelona Gran Via from January 18 to twenty. The occasion will carry collectively companies from land-based gaming, digital playing, lotteries, sports activities betting, casinos, esports and funds.
The 2027 version is anticipated to supply a main assembly level for firms presenting new merchandise and expertise whereas looking for industrial alternatives throughout the worldwide gaming market. Industry professionals can register via the ICE Gaming web site.
WorldGaming Managing Director Stuart Hunter described the occasion as a central assembly place for the sector, saying: “ICE Barcelona is the only event where the entire gaming value chain meets and where the industry maps out its direction of travel.”
Hunter added that ICE will characteristic merchandise, expertise and options supposed to assist companies handle operational challenges and pursue new industrial alternatives. He mentioned attendees from throughout the worldwide gaming trade arrive with particular goals round enterprise improvement {and professional} connections.
Hall 7 to Focus on Gaming Technology
ICE Barcelona may even introduce a 17,000-square-metre Hall 7 devoted to expertise, knowledge and fintech. The space will host discussions and shows protecting enterprise expertise, AI, funds, compliance, cybersecurity, cloud infrastructure, knowledge and real-time buyer engagement.
The occasion’s “Welcome to the PlayVolution” marketing campaign is getting used to advertise the 2027 version. According to the organisers, the marketing campaign displays the trade’s rising use of expertise to attach with gamers whereas supporting its social duty commitments.
Hunter mentioned the brand new corridor would supply a sensible setting for professionals to look at developments and trade information. He acknowledged: “Our aim is for Hall 7 to be recognised as the ‘go to’ meeting place where attendees can learn from their peers, explore the latest technologies and, most importantly, see the innovations in action.”
The programme will embrace stay demonstrations, case research and interactive classes alongside discussions designed to supply sensible info for attendees.
World Gaming Week Sets New Attendance Record
The scale of the earlier version offers additional context for the 2027 occasion. World Gaming Week 2026 attracted 62,988 professionals from 162 nations, representing a 5% rise from the 59,939 recorded in 2025.
Audited figures confirmed that ICE itself welcomed 51,996 guests, a rise of 4%, whereas iGB Affiliate recorded 10,992 attendees, up 11%. Combined visitation reached 120,439 customer days, marking a 9% year-on-year enhance.
Spainequipped the biggest nationwide contingent, with 10,209 individuals. The United Kingdom adopted with 5,999, whereas Malta recorded 3,187. Cyprus, Ukraine and Poland contributed 2,628, 2,512 and a pair of,247 attendees respectively. The United States recorded 1,568 individuals, adopted by Italy with 1,353, Germany with 1,165 and Bulgaria with 1,076.
The figures underline the worldwide attain of World Gaming Week as preparations proceed for the January 2027 gathering in Barcelona.
Source:
“ICE Barcelona registration goes live as global industry prepares for most important business event of the year“, igamingbusiness.com, September 28, 2026
