Entain has launched an government search for a brand new Chief Marketing Officer for its UK enterprise following the departure of Charlotte Emery, who leaves after two years overseeing advertising and marketing exercise throughout a number of of the playing group’s main manufacturers.
The firm confirmed that Emery departed on mutually agreed phrases. Her successor will take duty for the advertising and marketing technique and media funding supporting Ladbrokes, Coral, Gala and Foxy Bingo. The position may even cowl the event of these manufacturers as Entain critiques its place within the UK market.
Emery joined Entain in June 2024 when the corporate created the CMO place. During her tenure, she led a advertising and marketing operation of round 230 staff and managed a funds of roughly £250 million throughout UK manufacturers that additionally included Party.
She additionally served on Entain’s UK Executive Committee. During that interval, she contributed to the technique behind 5 consecutive quarters of progress and oversaw the broader use of synthetic intelligence inside the advertising and marketing division. Her obligations additionally included the relaunches of Ladbrokes and Gala.
Agency Reviews Reshaped Entain’s Marketing Setup
Several main company choices happened below Emery’s management.
In June 2025, Ladbrokes chosen Atomic London as its lead inventive company after a aggressive overview overseen by Emery. Later within the yr, Entain accomplished one other overview masking its UK and Ireland media account, estimated at £90 million.
The firm appointed PHD, a part of Omnicom Media Group, to deal with the account beforehand managed by the7stars. The new association coated Ladbrokes, Coral, Gala and Foxy Bingo.
Entain has not mentioned whether or not the following CMO will retain the present company construction or make additional modifications. The firm has additionally not introduced a timetable for finishing the appointment course of.
Emery’s work exterior Entain’s inside advertising and marketing operation included participation in Betting and Gaming Council committees coping with promoting and advert know-how.
Before becoming a member of Entain, she labored independently as a technique adviser and advisor. Earlier in her profession, she spent greater than 4 years in senior positions at William Hill, the place her roles included world model chief officer and world model advertising and marketing director.
Her earlier expertise additionally included model roles at British American Tobacco. She labored earlier in her profession with Twinings and Bacardi Global Brands, in addition to Homepride Foods.
As reported by SBC News, Entain UK and Ireland Managing Director Bejay Patel acknowledged Emery’s contribution to the enterprise following affirmation of her departure.
“Charlotte has performed a big position within the continued progress and improvement of our UK manufacturers – Ladbrokes, Coral, Gala and Foxy.
“Charlotte lead the marketing function with passion and energy over the last two years. We would like to thank her for her contribution and wish her every success in the future.”
Emery additionally drew wider consideration in 2025 when she took half as an beginner jockey within the Markel Magnolia Cup at Glorious Goodwood. A fundraising marketing campaign supported by Coral UK raised greater than £56,000 for The King’s Trust International, with the funds directed towards schooling and coaching programmes for younger girls in a number of the world’s poorest communities.
Departure Comes During Wider Efficiency Review
The management change takes place whereas Entain continues a broader price and effectivity programme below Chief Executive Stella David.
The group not too long ago confirmed plans to take away round 500 positions globally. The initiative is being led partially by new Chief Financial Officer Michael Snape and impacts a number of company capabilities.
Entain plans job reductions throughout areas together with individuals and finance, whereas governance capabilities are additionally affected. Product and know-how groups will face cuts as effectively, though the corporate has not offered detailed figures for particular person departments.
The firm described the programme as targeted on enhancing “operational efficiency and agility”.
Entain has mentioned the reductions don’t characterize a response to latest will increase in UK playing taxes. The firm has introduced no redundancies inside its UK advertising and marketing division, and there’s no indication that Emery’s departure is related to the broader workforce reductions.
Recruitment for her alternative has already began.
New CMO to Take Role During UK Strategy Review
The incoming advertising and marketing chief will be part of as Entain reassesses its UK technique and the extent of funding allotted to key manufacturers throughout its 2026 enterprise overview.
Ladbrokes and Coral stay central to these plans. Entain goals to enhance their aggressive place and strengthen market share from 2027 onward as modifications to the UK playing market have an effect on working situations.
One of the key monetary elements going through the sector is the brand new 40% Remote Gambling Duty regime. Entain is contemplating its UK plans in opposition to that tax surroundings whereas reviewing the way it helps its largest home manufacturers.
The subsequent CMO will due to this fact inherit duty for a advertising and marketing construction that underwent substantial modifications throughout Emery’s tenure. The place consists of oversight of established company relationships and main model funding, whereas Entain continues its wider evaluation of prices and priorities throughout the enterprise.
Entain has confirmed that its government search is underway, although it has not disclosed when it expects to call Emery’s successor.
