DraftKings has introduced a major new partnership with the Women’s National Basketball Association (WNBA), changing into an official sports activities betting and day by day fantasy associate. This collaboration, unveiled through the WNBA All-Star Game weekend, marks a pivotal second in sports activities betting, notably in ladies’s sports activities, reflecting elevated curiosity and engagement within the sector.
This partnership permits DraftKings to make the most of league and collective group mental property, offering the corporate with enhanced advertising and marketing, activation, and hospitality alternatives at main league occasions, together with the AT&T WNBA All-Star Game. DraftKings may even combine official WNBA knowledge feeds to counterpoint the sports activities betting expertise for followers.
The settlement builds on DraftKings’ current relationship with the NBA, established in 2021, and leverages their platform to extend fan engagement via advanced sports betting and fantasy sports activities options. According to Matt Kalish, President of DraftKings North America, this partnership is ready to “deliver the most engaging WNBA content to DraftKings’ platforms,” highlighting the corporate’s dedication to enhancing the expertise for its clients and WNBA followers alike.
Lisa Leslie, a Naismith Basketball Hall of Famer and DraftKings Talent Ambassador, expressed her enthusiasm for the collaboration. “The WNBA is rapidly expanding its reach, and DraftKings has an unmatched ability to further generate additional fan engagement,” Leslie acknowledged, in response to a press release printed by DraftKings. She emphasised the potential for this partnership to raise the WNBA’s fan expertise considerably throughout a record-breaking season.
Increased Media Exposure Plus Responsible Gaming Initiatives
In phrases of specifics, DraftKings will achieve elevated media publicity on the WNBA’s digital and linear media platforms. One of the important thing options of the partnership is DraftKings’ position as the presenting associate of the “WNBA Postseason Push,” a brand new content material platform that may function league highlights, social integrations, and odds updates centered on the WNBA standings through the remaining two weeks of the common season.
Colie Edison, WNBA Chief Growth Officer, famous the expansion and growth of the league and the significance of collaborating with trade leaders like DraftKings to supply followers extra methods to have interaction with their favourite groups and gamers responsibly. “This opportunity for DraftKings to lean in with us to support women’s sports will welcome more fans to the WNBA,” Edison added.
The partnership can also be dedicated to selling accountable gaming. Both DraftKings and the WNBA are lively members of the American Gaming Association (“AGA”) and help the AGA’s “Have A Game Plan. Bet Responsibly” public service marketing campaign. This initiative encourages accountable gaming practices corresponding to setting a price range and solely submitting wagers with licensed operators.
Moreover, the WNBA is a member of The Coalition for Responsible Sports Betting Advertising, which makes efforts to make sure a accountable method to sports activities betting promoting. This affiliation displays a shared dedication to integrity and accountability within the rising subject of sports activities betting.
