Spillemyndigheden, Denmark’s playing authority, has launched its income replace for July 2025, displaying a major upturn throughout most verticals. Total playing spend reached DKK 634 million ($99 million), representing a 12.8% rise from the identical interval final yr. Compared with June, income was additionally 8.4% greater, marking a notable rebound after earlier months of slower exercise.
Online Casinos Dominate July Performance
Online casinos had been the primary development driver, accounting for DKK 349 million ($54.5 million) of the entire market. This determine mirrored a 20.5% improve from July 2024. Within this vertical, slots continued to seize the lion’s share of participant spending, producing DKK 291.7 million ($45.6 million), or greater than 83% of complete on-line on line casino income. Blackjack adopted with DKK 22.2 million ($3.46 million), whereas roulette contributed DKK 16.8 million ($2.62 million). Bingo, poker, and different video games mixed for smaller shares.
Mobile remained the most well-liked channel for on-line play, with 70.75% of all deposits made through smartphones. Computers contributed 17.61% of deposits, and the rest got here from different sources. Interestingly, Thursdays had been recognized as the busiest day for on line casino deposits, whereas weekends ranked decrease, with Saturday and Sunday inserting fifth and sixth, respectively.
Sports Betting Recovers After Decline
Sports wagering additionally carried out strongly after two subdued months, with income reaching DKK 159 million ($24.8 million), up 6% year-on-year. Mobile betting dominated this section as effectively, producing DKK 114.5 million ($17.9 million). Desktop exercise produced DKK 28.1 million ($4.38 million), whereas retail betting outlets accounted for DKK 16.8 million ($2.62 million).
The share of betting exercise highlighted the persevering with pattern towards digital channels. Spillemyndigheden reported that 71.86% of all betting spend got here by cellular, with simply 10.54% recorded in bodily outlets.
Land-Based Gambling Sees Mixed Results
Land-based casinos contributed DKK 33 million ($5.15 million) in July, up 18.8% in comparison with the identical interval in 2024. Slot machines generated DKK 90 million ($14 million), which was barely under the DKK 92 million achieved a yr earlier, reflecting a 2.2% decline. Of this quantity, 80.1% originated from arcades, whereas 19.9% was performed on machines in eating places.
Bingo continued to be tracked individually following regulatory modifications that got here into impact in late 2024. In July, the vertical introduced in DKK 2 million ($312,000), in step with the month-to-month common since its introduction, other than greater peaks in March and April.
Patterns for bodily slot machine play mirrored on-line habits in some respects. Thursdays once more ranked as essentially the most energetic day, with 16:00 cited as the height time for slot spending.
Rising Self-Exclusions and Regulatory Developments
The variety of Danes registered with ROFUS, the nation’s self-exclusion database, continued to climb. By the tip of August, 62,577 people had signed up, with round 170 new registrants within the month. Permanent exclusion accounted for 65% of all circumstances. Men made up 78.2% of these registered, whereas girls represented 21.3%.
Beyond the income statistics, political discussions additionally moved ahead. Danish Tax Minister Rasmus Stoklund has opened dialogue with parliamentary events about potential reforms to playing promoting laws, signaling that regulatory updates could quickly accompany the sector’s monetary momentum.
Overall, July 2025 marked a powerful month for Denmark’s regulated playing market. Online casinos stood out as the clear chief in development, whereas sports activities betting rebounded and land-based casinos confirmed double-digit good points. The figures counsel a sturdy and evolving market panorama, even as regulatory pressures stay into consideration.
Source:
Denmark gambling revenue up in July, igamingbusiness.com, September 26, 2025.
