Leading iGaming operator ComeOn Group is enhancing its data-driven personalization method by extending its collaboration with Optimove. Utilizing its proprietary platform expertise and complex knowledge warehouse, ComeOn Group goals to ship a extremely tailor-made content material technique, enhancing the participant expertise for its leisure audiences.
The growth consists of the combination of Opti-X, Optimove’s Digital Experience Platform (DXP), into ComeOn’s proprietary sports activities betting platform, broadening its use past the on line casino sector. This transfer goals to supply a extra custom-made participant expertise for ComeOn’s prospects and helps the group’s formidable development plans in sports activities betting, in line with a press release revealed by the corporate.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalization has always been central to our strategy, powered by our proprietary platform. As we expand our sportsbook business, it is crucial to apply the same personalization ethos across our entire platform and product offerings. Extending our partnership with Optimove will further enhance the betting and casino experience for all our customers through personalized onsite experiences and automated, dynamic CRM content. We are excited to continue our journey with Optimove and deliver best-in-class, personalized sports betting and casino player engagement.”
Matthew Gilbery, Director of Personalization Offering at Optimove, added, “ComeOn Group exemplifies how to tackle personalization at scale. They embrace full multi-channel personalization, optimizing the customer experience without limitations. Organizations like ComeOn present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
Optimove, the primary Customer-Led Marketing Platform and the main CRM Marketing Solution for iGaming operators, ensures that advertising initiatives begin with the shopper reasonably than a marketing campaign or product. This method has been confirmed to extend buyer lifetime worth by a mean of 33%. Optimove’s CRM Marketing Solution offers iGaming and Sports Betting operators with the potential to deploy personalised experiences throughout a number of channels, using unified participant knowledge, AI-led multichannel orchestration, and statistically credible incrementality measurement for each promotion, marketing campaign, and journey.
A Powerful Online Casino Line Up
Founded in 2008, ComeOn Group has established itself as a big participant within the fast-growing iGaming market. The firm launched its first on-line model in 2010 and now operates a various vary of manufacturers throughout numerous markets. ComeOn Group’s proprietary platform delivers a safe, revolutionary, and entertainment-focused participant expertise throughout each on line casino and sports activities betting.
The group’s in depth model portfolio consists of outstanding names corresponding to Casinostugan, ComeOn, Saga Kingdom, Galaksino, GetLucky, Hajper, Lyllo Casino, MobileSpin, MobileBet, Nopeampi, PZBuk, Snabbare, Sunmaker, and Suomikasino. As a world employer, ComeOn Group boasts over 500 staff throughout seven workplace places.
In conclusion, the prolonged partnership between ComeOn Group and Optimove highlights a shared dedication to offering extremely personalised gaming experiences. This strategic collaboration goals to drive buyer engagement and satisfaction, reinforcing ComeOn Group’s place as a frontrunner within the iGaming trade. The integration of superior knowledge options for each on line casino and sports activities betting platforms ensures that ComeOn Group stays on the forefront of delivering tailor-made experiences that resonate with its numerous viewers.
