Coinbase is making ready to remodel its flagship buying and selling platform into an “everything exchange,” aiming to supply U.S. customers extra than simply cryptocurrencies. Over the approaching months, the platform will start rolling out tokenized shares, derivatives, real-world property, early-stage token gross sales, and prediction markets. These options are anticipated to reach first in the United States, adopted by a gradual worldwide enlargement based mostly on native regulatory permissions.
“We’re building an exchange for everything,” stated Max Branzburg, Vice President of Product at Coinbase, in an interview with CNBC. “Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets onchain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
Coinbase’s Broader Strategy and Industry Competition
Coinbase’s transfer locations it in direct competitors with platforms like Robinhood, Kraken, and Gemini, all of which have lately begun providing tokenized equities—however solely to customers outdoors the U.S. The enlargement additionally marks Coinbase’s entry into the prediction markets house, the place it’ll compete with Kalshi, the one federally licensed U.S. prediction market operator, and Polymarket, which lately acquired the CFTC-regulated QCEX trade in a $112 million deal to re-enter the American market.
This initiative positions Coinbase alongside these opponents in the rising sector of tokenized and on-chain monetary devices. A promotional video from Coinbase teased the idea of an “everything exchange,” underscoring its purpose to create a unified platform for all sorts of property—crypto-native or not.
While buying and selling stays the corporate’s core enterprise, Coinbase is more and more specializing in client engagement by way of broader providers. Just two weeks earlier than this announcement, the corporate launched the Base App, designed as a Western different to multifunctional apps like WeChat. It goals to centralize consumer entry to funds, social options, and buying and selling in a single ecosystem.
Regulatory Backdrop and SEC’s “Project Crypto”
The timing of Coinbase’s announcement aligns with a major growth from U.S. regulators. On the identical day, the Securities and Exchange Commission (SEC) launched “Project Crypto,” a brand new initiative geared toward modernizing securities laws to raised accommodate the rise of digital asset buying and selling.
This regulatory shift is seen as a part of broader pro-crypto momentum underneath the Trump administration, which has reversed a number of of the restrictive insurance policies established underneath the earlier management. Industry watchers consider these modifications may pave the best way for higher mainstream integration of tokenized and blockchain-based monetary merchandise in the U.S.
According to Gambling Insider, Coinbase’s worldwide enlargement will depend upon the tempo of regulatory approval in every jurisdiction, reinforcing the platform’s dedication to compliance because it extends its attain past crypto.
Earnings, Challenges, and Long-Term Vision
Coinbase’s announcement got here alongside the discharge of its newest earnings report. The firm reported a slight decline in spot buying and selling quantity and weaker general income efficiency. Additionally, Coinbase disclosed a major monetary hit on account of information theft, reporting a $307 million loss associated to the incident. Despite the information, the value of COIN remained comparatively flat on the day of the announcement, in accordance with The Block’s information.
CEO Brian Armstrong stays dedicated to a long-term imaginative and prescient of turning Coinbase into the world’s main monetary providers app over the subsequent decade. The transfer towards tokenized real-world property and prediction markets represents a significant step in that path.
By integrating various asset courses right into a single, on-chain platform, Coinbase is positioning itself on the forefront of monetary innovation—looking for to supply customers a seamless, unified expertise that blurs the strains between conventional finance and decentralized applied sciences.
Source:
Coinbase to launch tokenized stocks, predictions markets in US in coming months, cnbc.com, July 31, 2025.
