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Las Vegas-based Caesars Entertainment introduced this week that its Lumière Place Casino & Hotel, which it operates, might be rebranded to Horseshoe St. Louis.
The rebranding, anticipated to be accomplished within the first half of the 12 months, will embody a renovated exterior with Horseshoe signage, a “new look” for the 75,000-square-foot on line casino flooring, together with up to date carpeting and lighting, and a few new slot machines.
“We’re thrilled to usher in a new era and bring the historic Horseshoe to Saint Louis,” stated Brian Marsh, General Manager of the property. “Horseshoe Saint Louis will bring a new look and introduce some exciting new gaming offerings for our guests. We couldn’t be prouder to bring this legendary brand, known for poker and gaming, to our guests here at Lumière Place.”
The on line casino already has a WSOP-branded poker site, and that may stay after the rebranding. It presently has 10 tables, and the announcement didn’t point out altering that whole.
Lumière Place Casino & Hotel opened in 2007. The on line casino has modified arms through the years, together with earlier possession from Tropicana Entertainment and Pinnacle Entertainment.
