Brazil’s Science and Technology Committee (CCT) has accredited laws that may impose sweeping restrictions on betting promoting and sponsorship whereas making a system to evaluate playing merchandise in keeping with their potential danger.
Bill 2.470/2026, launched by Senator Damares Alves and 6 different senators, would amend Brazil’s fixed-odds betting laws. Senator Alessandro Vieira supported the proposal by way of a substitute textual content, whereas the committee additionally accredited an urgency request for Senate Plenary consideration.
“This is a non-partisan initiative. It stems from society’s current understanding of the extent of the damage caused by so-called betting,” the rapporteur said.
The choice adopted a Tuesday public listening to the place authorities representatives and betting business members introduced differing views.
Broad Limits on Advertising and Sponsorship
The accredited textual content would ban direct and oblique betting promoting throughout tv, radio, print, out of doors media, streaming companies, podcasts, social networks, web sites and different web environments. Instant messaging, SMS, e mail, notifications, telemarketing, algorithmic focusing on and behavioural profiling would additionally fall beneath the restrictions.
Bonuses, promotional credit, free bets, rewards, free spins, cashback and loyalty programmes supposed to encourage betting can be prohibited. Advertising couldn’t painting playing as risk-free, a supply of revenue, a monetary answer, assured revenue or a method of recovering losses.
Authorised operators may proceed strictly institutional communication by way of their official channels, topic to content material limits.
The proposal would additionally prohibit betting sponsorship involving sports activities organisations, competitions, broadcasts, cultural occasions, academic and social tasks, influencers, athletes and celebrities. “Brand exposure, naming rights, licensing arrangements and ambassador roles would fall within the ban.” Existing contracts would obtain 24 months for adaptation or termination.
Product Assessments and User Protection
A reliable federal government physique would assess betting merchandise earlier than they attain the general public. The classification would contemplate speedy outcomes, repeated betting cycles, random outcomes, intermittent rewards, near-miss incentives and options encouraging customers to chase losses.
Products thought of excessively dangerous couldn’t be supplied. Roulette, slot machines, collision video games and simulated digital sports activities are amongst these recognized as doubtlessly falling into that class.
Operators couldn’t use info from self-excluded clients, folks present process therapy or customers who requested advertising and marketing blocks to reactivate betting exercise. Permanent age-verification, self-exclusion and voluntary betting-limit techniques would stay necessary.
The textual content would additionally ban credit-card betting, predictive fashions used to determine durations of better vulnerability and platform mechanisms that hinder customers from stopping betting or activating restrictions.
Conar Expands Advertising Controls
Separately, Conar’s Content Council has accredited revisions to Annex “X” of the Brazilian Code of Advertising Self-Regulation and launched a brand new framework for betting promoting.
The modifications enhance accountability throughout the promoting chain and strengthen motion towards unlawful betting promotion. Mandatory warnings established beneath Ordinance SPA/MF No. 1,964/2026 should obtain better prominence.
Conar additionally plans nearer oversight of influencers and associates, together with an accreditation programme for influencers authorised to advertise betting. A brand new guidelines for shielding kids and youngsters provides restrictions on marketing campaign parts related to younger audiences, together with anthropomorphized animals, whereas recommending age-screening measures on operators’ personal channels.
The two developments would place additional controls on how betting operators promote their companies and attain weak audiences.
Source:
“Brazil Senate Committee approves restrictions on ads and betting sponsorship”, igamingbusiness.com, September 3, 2026
