Bally’s Interactive introduced that it’s investing in upgrades for the broadly watched Live at The Bike stream at The Bicycle Casino in Bell Gardens, California.
Bally’s Interactive, the digital gaming unit of Bally’s Corporation, acquired LATB late final yr, rebranding to Bally’s Presents Live at The Bike.
“Planned show enhancements include a new set, lighting, 4K cameras, improved audio, handheld camera operators to better capture the action, and a new commentator booth,” the corporate stated in a presser.
As a part of the revamped stream, Bally’s Interactive will make the most of in-house free-to-play recreation assets to supply new methods for viewers to have interaction with the content material. Viewers will now be capable to play alongside.
The new model of the present will debut Saturday, April 30 at 3 p.m. PT. A “star-studded lineup” is anticipated, stated Bally’s.
“We are excited to take a poker pioneer and elevate its content through gamification and second-screen experiences,” stated Adi Dhandhania, COO of North America for Bally’s Interactive. “Live at The Bike originally made its name by making the sport more entertaining and accessible to all types of poker enthusiasts. Bally’s aims to continue that mission and bring a whole new audience to the stream.”
According to the announcement, veteran tv community showrunners Houston Curtis and Rick Mahr of Outlaw Media Group will function govt producers of the brand new stream.
LATB, launched in 2005, is likely one of the hottest poker streams in historical past, masking colourful reside excessive stakes video games with many unforgettable arms. The present has greater than 100 million views on YouTube.
