A well-liked Atlantic City on line casino is suing a not too long ago opened property in Philadelphia over what it’s claiming is unfair use of its slogan.
According to a report from the Cherry Hill Courier-Post, Ocean Casino Resort filed a lawsuit in opposition to Live! Casino & Hotel Philadelphia after Live! Casino launched a advertising marketing campaign centered across the phrase “Let’s Go for the Win.”
The lawsuit states that Ocean Casino invested $140,000 right into a advertising technique that was applied in late June that used the slogan “Go for the Win.” The firm then used a further $1.5 million plastering it all around the South Jersey-Philadelphia area. A month later, Live! Casino started utilizing their strikingly related verbiage and Ocean Casino is claiming foul play.
The authorized counsel for Ocean Casino is accusing Live! Casino, which opened final January, for unfair enterprise practices since Live! Casino infringed on a copyrighted slogan.
The go well with states that Ocean filed an intent-to-use software for the phrase “Go for the Win” with the U.S. Patent and Trademark Office in early May. It was accredited and transformed to a use software. It argues that Live! Casino successfully stole the phrase for its personal monetary achieve.
Ocean is looking for an unspecific quantity in damages, in addition to for Live! to take away all promoting that makes use of the slogan. Live! Casino used it on TV and web site adverts, in addition to billboards in Atlantic City. The go well with was filed at a federal courtroom in Camden, NJ.
There was an identical copyright battle between a pair of Las Vegas casinos in 2019 when Wynn Resorts sued Malaysian gaming big Genting, which owns Resorts World Las Vegas. The go well with acknowledged that Resorts World, which is positioned proper throughout the road from Wynn and Encore Las Vegas, was architecturally too much like Wynn’s copyrighted design.
After receiving the $169 million lawsuit for 5 counts of copyright infringement and unfair competitors, Genting modified course and altered the design.