Celebrating its thirtieth anniversary, Apricot—previously often known as Microgaming Software Systems Limited—marks this milestone with a daring rebranding that appears forward. Known for its pioneering work in on-line gaming, Apricot has transitioned away from content material aggregation to concentrate on delivering superior platform software program options, setting a brand new course for its future. This evolution captures the corporate’s historical past whereas redefining its function as a platform-driven know-how supplier for the gaming trade.
Evolving from Gaming Content to Platform Expertise
The transformation of Apricot started in 2022 when Games Global acquired Microgaming’s sport belongings and distribution community, permitting Apricot to zero in on its platform companies. With this shift, Apricot has devoted itself to making a safe, scalable infrastructure to assist main gaming manufacturers worldwide. By focusing completely on platform software program, Apricot now allows seamless, accountable gaming experiences, processing over 210 million bets day by day and incomes over 20 trade awards, solidifying its place as a trusted identify in iGaming.
A Fresh Visual Identity Signaling Apricot’s New Path
Aligned with its platform-focused mission, Apricot has launched a refreshed visible identification that captures each its developed focus and its heritage as Microgaming. The up to date look symbolizes Apricot’s shift from a content material distributor to a devoted platform supplier, reinforcing its dedication to delivering sturdy know-how for gaming manufacturers. This cohesive design extends throughout all model supplies, enhancing Apricot’s recognition out there and emphasizing a transparent, skilled concentrate on superior gaming options. With daring, modern graphics, the revitalized model breathes contemporary life into Apricot’s people-first philosophy and dedication to innovation.
While Apricot’s visuals have reworked, core parts just like the identify and emblem stay intact, preserving the model’s legacy whereas representing its future ambitions.
New Website and Digital Presence
Alongside its rebranding, Apricot has launched an up to date web site that embodies its refined imaginative and prescient and showcases its historic achievements, current capabilities, and future objectives. This digital platform gives customers with a cohesive view of Apricot’s investments, partnerships, and the power of its associate community. As an intuitive platform, it represents Apricot’s dedication to delivering dependable know-how options that assist seamless and accountable gaming experiences.
Looking to the Future
This thirtieth anniversary just isn’t solely a celebration of Apricot’s heritage as Microgaming but in addition a imaginative and prescient for its future as a platform-driven know-how chief. Throughout 2024, Apricot goals to extend model visibility, leveraging owned media and strategic partnerships to determine itself as a pacesetter in iGaming software program options. This enhanced technique aligns with Apricot’s dedication to innovation and accountable gaming, promising continued assist to its purchasers, companions, and the worldwide gaming neighborhood.
In the years to come back, Apricot’s dedication to platform excellence and trade evolution will stay on the forefront, underscoring its transformation from a pioneer in on-line gaming to a pacesetter in platform know-how.
Source:
“Microgaming Unveils a New Chapter: A Platform for the Future“, linkedin.com, 2024.
