Amusnet has deepened its foothold in Italy’s iGaming sector with the profitable conclusion of its Royal Coins Saga event, which ran all through July. The marketing campaign was hosted in partnership with greater than 20 native operators and distributed a complete prize pool of €20,000. The occasion not solely noticed notable traction amongst gamers but additionally demonstrated measurable influence throughout all taking part platforms.
At the center of the marketing campaign was Amusnet’s newly launched Tournaments Tool. This resolution provided operators the flexibility to craft absolutely personalized campaigns — together with choices to set distinctive guidelines, durations, scoring mechanics, and prize codecs. The instrument is designed with a real-time leaderboard and easy-to-use interface, giving operators the pliability to tailor participating competitions to their audiences. Its efficiency through the Italian marketing campaign underscored its potential as an efficient engagement technique, praised by operators for its simplicity and robust return.
Popular Slots Power the Campaign’s Appeal
The Royal Coins Saga event featured eight of Amusnet’s best-performing video games in Italy. Players competed whereas spinning titles corresponding to Shining Crown, Royal Secrets, Extra Crown, 20 Extra Crown, Coin Gobbler, 20 Golden Coins, 40 Golden Coins, and 100 Golden Coins. These slots, identified for his or her acquainted gameplay and regional attraction, proceed to draw a loyal following in the Italian market.
With the slogan “Gioca, Conquista, Regna” (Play, Conquer, Rule), the event acquired outstanding publicity throughout the platforms of all taking part operators. This visibility helped maximize attain whereas reinforcing model engagement.
Commenting on the initiative, Polina Nedyalkova, Director at Amusnet Italy, emphasised the strategic significance of this market: “Italy remains a key focus market for us as we continue to expand our footprint and enrich our offering. Campaigns like Royal Coins Saga are an essential part of our commitment to delivering experiences that bring value to both players and partners.”
Tournaments Tool Offers New Potential for Growth
Beyond its preliminary success in Italy, Amusnet’s Tournaments Tool is positioned as a cornerstone of its international engagement technique. Designed to serve operators throughout numerous markets, the instrument permits the setup of dynamic tournaments—whether or not primarily based on deadlines, leaderboards, or high-stakes mechanics. Its customization choices permit operators to pick from a spread of reward sorts together with money, free spins, and unique prizes, all whereas defining various win standards suited to completely different participant preferences.
Other key options embrace:
- Streamlined setup utilizing intuitive instruments
- Smooth integration inside the Amusnet platform
- Recurring event choices to drive retention and income
- Accessible administration by the upgraded Client Portal
Operators can provoke new tournaments utilizing a devoted request type out there in the portal, permitting fast deployment of occasions tailor-made to their participant base.
Continued Expansion Plans in Italy
Following the Royal Coins Saga, Amusnet is already getting ready follow-up initiatives geared toward rising person interplay and strengthening partnerships. These efforts replicate the corporate’s broader plan to develop throughout key European territories whereas sustaining a concentrate on innovation and value-added companies.
By aligning operator wants with instruments that drive measurable efficiency, Amusnet continues to place itself as a number one options supplier in the evolving iGaming business.
Source:
Amusnet Engages Italian Operators and Players with Successful Royal Coins Saga Tournament, amusnet.com, August 5, 2025.
