Altenar has strengthened its footprint in Italy’s regulated sports activities betting sector by a brand new settlement with IsibetPro Srl, including additional depth to its current growth strikes. The partnership highlights Altenar’s dedication to strengthening native collaborations whereas delivering progressive sportsbook options tailor-made for the Italian market.
IsibetPro Srl, identified for its administration and distribution of gaming providers throughout each retail and digital channels, has established itself as a well-recognized operator in Italy and past. Through the deal, the corporate will undertake Altenar’s sportsbook expertise, having access to an array of superior instruments designed to raise participant engagement and operational effectivity.
New Omnichannel Integration
The collaboration allows IsibetPro Srl to combine Altenar’s real-time odds, HD-quality graphical shows, and absolutely customisable person interface. In addition, the operator will profit from 24/7 personalised streaming, multi-channel help, and a reporting and odds administration platform tailor-made for clean operation.
For Altenar, the partnership demonstrates its position as a supplier of “best-in-class” expertise, aimed toward supporting progress for operators whereas elevating general business requirements. Francesco Papallo, Regional Director at Altenar, stated: “We are excited to collaborate with IsibetPro Srl, they are a solid tech company that are well rooted in the Italian market.
“Together we aim to deliver a high-level product that stands out for quality, security and performance.”
The enthusiasm was echoed by IsibetPro’s management. Romano Biondi, CEO of IsibetPro Srl, acknowledged: “The partnership with Altenar allows us to take another significant leap to further our offering with a cutting-edge sportsbook platform and a wide range of high-performance data feeds.
“Through this collaboration, we can grow our sports betting product and strengthen our service network across the territory.”
Recent Feature Expansion in Italy
The partnership builds on Altenar’s current introduction of its Early Payout feature to Italian operators, a promotion that had already gained reputation in different regulated markets. The instrument permits bets to be settled as wins below particular circumstances even earlier than the conclusion of a match, offering gamers with added worth and operators with a aggressive edge.
In soccer, for instance, wagers positioned on the ‘1X2’ market are paid out as quickly as a particular workforce establishes a 2-0 lead, whatever the eventual final result. Similar mechanics apply throughout different sports activities: 17 factors forward in American soccer, 20 factors in NBA basketball (18 in different leagues), two units forward in five-set tennis matches, 5 runs in baseball, or three objectives in ice hockey.
This flexibility ensures operators can customise the promotion, deciding which markets and occasions to incorporate, whereas additionally making use of it to each single bets and multiples. The characteristic will be highlighted with front-end labels to assist customers simply establish which video games are eligible.
Practical examples have already emerged from Italy’s Serie A season. In April, Inter followers would have been paid out early when their workforce went 2-0 up towards Parma, despite the fact that the match later ended in a 2-2 draw. In one other case, Milan’s comeback from 0-2 right down to 3-2 towards Lecce in March would have triggered payouts each methods—rewarding backers of an early residence win and those that supported the away facet.
Player Engagement and Market Impact
While such promotions could consequence in extra frequent payouts, Altenar has pointed to information displaying that the Early Payout system will increase long-term engagement, strengthens buyer loyalty, and contributes to larger revenues. The characteristic additionally serves as a advertising benefit, permitting operators to distinguish themselves in a aggressive panorama like Italy.
Francesco Papallo emphasised the significance of this addition to the corporate’s native providing: “We are delighted to be able to offer our Early Payout promotion as an important upgrade to our sportsbook solution in Italy. This has proved to be a popular feature in other markets around the world and we have now completed the development work needed to be able to offer it to our clients in Italy.
“Early Payout has clear benefits for both operators and players. For the user, the promotion acts as insurance on their bet should their chosen team take an early lead, while the enhanced engagement and player satisfaction benefits operators in the long term.”
Together, Altenar’s new partnership with IsibetPro Srl and the rollout of Early Payout underscore the corporate’s twin technique of innovating with recent sportsbook options whereas cementing alliances with established Italian operators. This strategy is designed not solely to boost betting providers for gamers but additionally to strengthen Altenar’s position in shaping Italy’s dynamic iGaming market.
Source:
Altenar secures omnichannel partnership with IsibetPro Srl in Italy, europeangaming.eu, September 15, 2025.
