Altenar, a top-tier supplier of sportsbook and that iGaming software program, has one thing thrilling to share with its followers! And after a collection of successes that the corporate has assured because the starting of the 12 months, this iGaming big has joined forces with Optimove, a number one CRM advertising and marketing platform.
Thanks to this alliance, Altenar will introduce customized product suggestions by way of Opti-X widgets, setting a brand new commonplace in participant engagement.
Elevating Digital Experiences
This promising collaboration, in response to the supply, goals to reinforce gamers’ digital journeys by empowering Altenar’s operator companions with Optimove’s AI-driven suggestion engine, Opti-X. This progressive answer permits operators to spice up buyer retention and engagement by delivering tailor-made content material based mostly on particular person preferences and conduct patterns.
Opti-X, a part of Optimove’s Digital Experience Platform (DXP), leverages superior algorithms to offer customized suggestions throughout numerous digital channels, catering to each identified and nameless guests. By integrating Opti-X widgets, Altenar’s operators can create dynamic and fascinating content material that enhances the general participant expertise, whether or not on desktop or cellular platforms.
This strategic partnership not solely strengthens Altenar’s international presence but in addition revolutionizes the sportsbetting stage, providing a cutting-edge answer that drives buyer satisfaction and loyalty. With Optimove’s Opti-X, Altenar delivers unparalleled worth to sports activities betting operators worldwide, making certain they keep forward in an ever-evolving market.
Award-Winning Sportsbook Solution
Altenar’s repute as a supplier of complete and totally managed sportsbook options continues to develop, significantly within the vibrant Latin American market. Its award-winning platform prioritizes stability, safety, and suppleness, guaranteeing an distinctive sports activities betting expertise for gamers and operators alike.
Altenar’s partnership with Optimove marks a big milestone within the iGaming trade, bringing innovation, customized experiences, and long-term success for sports activities betting operators globally.
Charlie Williams, Commercial Director at Altenar, mentioned: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience. That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”
Dan de Souza, Global Director of Partnerships at Optimove, mentioned: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth. As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalized recommendations, services, and products to keep them around for longer and coming back for more.”
Source: ”Altenar unveils Optimove partnership to enhance personalised content offering”. EuropeanGaming. March 14, 2024.
