With Responsible Gaming Education Month set for September, a brand new survey from the American Gaming Association (AGA) studies that Americans are increasingly embracing casino gaming and sports betting as acceptable types of leisure and accountable industries.
The outcomes come forward of the seventh NFL season with widespread authorized wagering. The survey discovered that 75% of Americans consider the gaming trade behaves responsibly within the communities the place it operates. Additionally, 9 in 10 Americans view sports activities betting as an appropriate type of leisure and 75% help authorized sports activities betting of their residence state.
“These latest survey results highlight a consistent trend over the years: as gaming expands to new audiences, Americans increasingly see the benefits of a legal, regulated gaming marketplace that contributes to communities, prioritizes responsibility and provides unmatched entertainment,” AGA Senior Vice President of Strategic Communications Joe Maloney stated.
Responsible Gaming
The examine reveals specific will increase in favorable views towards the trade’s commitments to accountable gaming, with 65% of Americans now saying the trade is dedicated to encouraging accountable gaming and combating downside playing. This is a notable enhance from 55% final 12 months.
This confidence is even stronger amongst those that interact with the trade instantly, with 81% of bodily on line casino gamers and 88% of sports activities bettors agreeing with this sentiment towards accountable gaming, up from 70% and 78%, respectively final 12 months. This sentiment is pushed by elevated perceptions throughout a number of areas together with:
- Responsible advertising and promoting – 65% of respondents consider the trade is truthful in its advertising and promoting, up from 58% final 12 months. Additionally, 73% view the trade as accountable in its advertising efforts, up from 68% in 2022.
- Effectiveness of accountable gaming applications – 66% consider the gaming trade’s accountable gaming applications are efficient, up from 59% final 12 months. Among those that take part in gaming, 79% of bodily on line casino gamers and 85% of sports activities bettors agree these applications are efficient.
- Increased consciousness of accountable gaming messages – The examine discovered a major rise within the variety of Americans uncovered to accountable gaming info – 46% of land-based on line casino gamers and 57% of sports activities bettors famous a rise in accountable gaming messaging. Also, 66% say they’ve encountered accountable gaming messaging prior to now 12 months, up from 56% in 2022.
- Familiarity with accountable gaming sources – Awareness of accountable gaming sources has grown, with 76% accustomed to not less than one useful resource, up from 65% in 2022. Awareness is especially excessive amongst trade members, with 92% of land-based gamers and 96% of sports activities bettors accustomed to not less than one useful resource.
“The gaming industry’s responsibility efforts are stronger than ever, and consumers are noticing,” Maloney stated. “As we embark on another Responsible Gaming Education Month, we’re more energized than ever to continue our work to give consumers the legal, safe and fun gaming experiences that they want and deserve.”
The information comes because the gaming trade continues setting data. The American gaming market noticed a document $17.63 billion in income within the second quarter of this 12 months.
