A current market report by Betsson, in collaboration with GambleID and Sports Handle, has unveiled intriguing insights into US sports activities betting habits. Released on June 12, the report discovered that 59% of bettors place every day bets, with 33% betting weekly. The research, which surveyed operators and identified sports activities bettors, confirmed that almost all of members are male, primarily aged between 25-34 and 35-44.
Interestingly, 43% of bettors have downloaded greater than 5 betting apps, and solely 5% stay loyal to a single product. The hottest betting kind is the purpose unfold, favored by 81% of respondents, adopted by moneyline bets at 69% and over/underneath bets at 63%. Proposition bets have been chosen by 54%, with current scrutiny on faculty prop bets within the US on account of requires a ban in a number of states.
Betting Preferences and Popular Sports
When it involves month-to-month deposits, 37% of members reported spending lower than $100, whereas 10% spent between $1,000 and $4,999. Only 1% reported spending $10,000 or extra. Football emerged as the highest sport for betting, with 92% of respondents inserting it of their prime three, adopted by basketball at 66% and golf at 27%.
The least common sports activities included esports and boxing, every chosen by only one% of respondents. Most bettors favor utilizing cell apps for his or her bets (52%), with 22% choosing on-line platforms and a mere 2% utilizing retail sportsbooks. DraftKings leads in app consciousness, acknowledged by 93% of respondents, adopted by FanDuel at 92% and Caesars Sportsbook at 89%.
Preferences for Betting Platforms and App Features
DraftKings additionally topped the listing of most popular betting platforms, with FanDuel trailing carefully. Bettors desired improved app latency (54%) and personalised wager recommendations (24%). A major quantity additionally rated higher integration with social media platforms (19%) as a fascinating function.
The survey revealed that 20%-30% of first-time bettors develop into repeat prospects, with odds, consumer expertise, and promotions being key elements in deciding on a betting web site. The report highlighted an elevated demand for extra betting choices and higher odds, significantly through cell gadgets.
Related Findings and Industry Insights
The report famous that the pattern measurement for operators was small, with solely seven respondents licensed in states similar to Arkansas, Colorado, Maryland, Nevada, and New Jersey. These findings present useful insights for the business, indicating a powerful desire for various betting choices and the significance of consumer expertise in retaining prospects.
Source: “Sports Handle report: 59% of sports bettors wager daily, novelty markets enticing new customers”. June 14, 2024.
