Kindred Group introduced that its flagship sports activities betting model Unibet has change into an official playing companion of the National Hockey League in Sweden by way of a multiyear settlement.
Unibet is a reside sports activities betting operator in a number of U.S. states, however it has a stronger presence in Europe.
As the primary betting firm in Sweden, Unibet will leverage its official companion of the NHL designation to conduct advertising and marketing campaigns throughout its digital betting choices. Unibet already has an ice hockey providing that will likely be strengthened by way of its partnership with the NHL.
“I’m very proud and happy that Unibet is the first betting company in Sweden to become an official sponsor of the NHL. Through the partnership, we hope to increase interest in ice hockey and the North American league. It will be very exciting to follow NHL in the upcoming years,” stated Philip Lagström, Country Manager Unibet Sweden, Kindred Group.
The NHL, headquartered in New York City, additionally praised the deal.
“We are excited to have Unibet as an Official Partner of the NHL. Kindred Group and its brands are well known for their dedication to responsible gambling. We welcome this opportunity to work with Unibet to continue to engage our robust and expanding hockey fanbase in Sweden,” stated John Lewicki, NHL Vice President, Business Development and Partnerships.
“Ice hockey and NHL are very important for Unibet, and we have for a long time wanted to get more involved to cement the position as the customers’ first choice when they want to bet on ice hockey by offering the absolute best, safest and most secure gaming experience,” added Lagström.
This partnership is backed by Sportradar, the official betting information rights companion of the NHL.
Unibet, headquartered in Malta, is without doubt one of the oldest on-line playing manufacturers in Europe. It was based in 1997.
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