Sydney-based on-line on line casino video games maker Lightning Box has strengthened its US footprint with the launch of a number of its hottest slots with Churchill Downs-owned TwinsSpires in Michigan.
The iGaming content material creator and provider marked its debut within the Great Lakes State in January when on-line casino-style gaming was approved there. Lightning Box’s portfolio went reside in that state by way of SG Digital and its OpenGaming ecosystem.
The Aussie studio has now launched three of its hottest titles on the domestically licensed TwinSpires on-line on line casino. The video games that at the moment are obtainable to the latter’s gamers are Chicken Fox, Lightning Horseman, and Lightning Leopard.
Lightning Box has been reside within the US market since 2014 when it launched its content material in New Jersey. The firm debuted its video games in Pennsylvania in November 2020 to additional increase its presence on this profitable house.
But other than supplying its library of video games to real-money iGaming operators, the studio has additionally labored arduous to construct a big presence in North America’s social gaming market. In July 2020, it introduced a partnership with social on line casino agency Ruby Seven Studios to present it with entry to a few of its hottest video games. Based in Reno, Nevada Ruby Seven Studios operates a fast-growing community of social gaming websites.
Looking Forward to Sharing Games with Even More Michiganders
Commenting on their partnership with TwinSpires, Lightning Box CEO and co-founder Peter Causley stated that they’re very happy that their video games “would be featuring with one of the state’s most interesting and innovative digital brands.”
He praised TwinSpires’ proprietor, saying Churchill Downs wants no introduction to sports activities followers and it’s now “great to see that its TwinSpires sportsbook and casino brand is also making big impressions.”
Mr. Causley additional famous that Lightning Box, too, has an extended heritage within the US market and their video games are “loved by lots of Americans.” He additionally identified that they’re trying ahead to sharing them to much more on-line on line casino gamers from Michigan.
Churchill Downs VP iGaming Richard Sagman stated that they’re excited in regards to the alternative their partnership with Lightning Box presents because the studio produces “good quality games that our customers will enjoy.”
TwinSpires is Churchill Downs’ not too long ago rebranded digital gaming and sports activities betting arm. The on line casino and racetrack operator beforehand used the model for its on-line horse betting operations however introduced earlier this 12 months that it will exchange its WagerAmerica operation.
As a part of the continued rebrand, Churchill Downs stated it will rename all of its sportsbooks and iGaming operations in Colorado, Indiana, Michigan, Mississippi, New Jersey, and Pennsylvania within the first half of the 12 months. The firm not too long ago celebrated one other milestone because it launched a cell and on-line TwinSpires sportsbook within the newly opened Tennessee market.