Las Vegas-based IGT mentioned Wednesday that it launched a sports activities betting product within the state of Tennessee by way of a well-liked operator.
SuperBook Sports turned to IGT to energy its on-line sportsbook. Tennessee is certainly one of greater than 30 states within the nation with authorized sports activities betting of some sort.
Tennessee marks the fourth state the place IGT and SuperBook Sports have teamed as much as open a web-based sportsbook. SuperBook Sports is presently leveraging IGT PlaySports expertise to energy retail and cell betting in Colorado, and cell betting in New Jersey and Arizona.
“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the U.S. and achieve our growth goals,” mentioned Jay Kornegay, SuperBook Executive Vice President. “We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”
“Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator,” mentioned Joe Asher, IGT President of Sports Betting. “The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors.”
IGT’s sports activities betting services spans greater than 20 U.S. states.