HOLLYWOOD, Fla., June 17, 2021 /PRNewswire/ — In celebration of Hard Rock’s 50th anniversary, properties throughout the globe commemorated this milestone achievement with numerous occasions together with the launch of the LIVE GREATNESS marketing campaign on June 14, coming simply days after the model introduced its five-year partnership with worldwide soccer sensation Lionel Messi.
On June 14, collaborating Hard Rock Cafes, together with these positioned in London, Barcelona, Miami, Vegas, Piccadilly, Tokyo, Dubai, Ribeirão Preto and Puerto Madero, supplied Country Burgers for under $0.71 throughout the first hour of enterprise in honor of the 12 months Hard Rock was based. Delicious desserts had been additionally supplied, whereas presenting friends with thrilling actions together with balloon shows, picture cubicles, merchandise showcasing, specialty cocktails and performances. Hard Rock Cafe additionally celebrated its anniversary by buying the constructing that homes the unique Hard Rock Cafe London, making certain the preservation of the historic location the place the model began.
Numerous Hard Rock Hotel properties joined in to commemorate the anniversary by delivering treats to band members, internet hosting Live Virtual Trivia with prizes, organizing a cleanup of the world across the lodge to make sure it stays secure and wholesome, placing on a particular show of latest merchandise and offering stay music.
“Hard Rock’s 50th anniversary is a huge milestone for the brand, so we wanted to celebrate across our locations worldwide in a big way,” mentioned Jon Lucas, Chief Operating Officer of Hard Rock International. “Hard Rock is one of the world’s most recognizable brands for entertainment, hospitality, gaming and leisure – a legacy which has been built over the last five decades. We couldn’t think of a better way to kick off this milestone than by announcing our first partnership with a true sports icon, soccer legend Lionel Messi.”
About LIVE GREATNESS
Hard Rock’s LIVE GREATNESS marketing campaign is constructed on the fan-focused ideas which have guided Hard Rock for the reason that opening of its first Cafe location in London in 1971 and goals to encourage followers whereas calling on them to unite beneath their love for the enduring leisure and hospitality model.
The marketing campaign kicked off with new partnership between Hard Rock International and Lionel Messi, and marks the model’s first take care of an athlete. The collaboration pays homage to Hard Rock’s roots, because the model’s world-famous T-shirts took place when the unique Hard Rock Cafe London sponsored an area soccer workforce within the Nineteen Seventies. Hard Rock and Messi have come collectively to unveil a brand new assortment of merchandise, which incorporates a few of Messi’s iconic symbols such because the quantity 10, the lion and his personal emblem.
Details on LIVE GREATNESS might be discovered here, and extra property surrounding Hard Rock’s partnership with Messi here. All merchandise from the collaboration between Hard Rock and Lionel Messi is stocked in shops and online.
About Hard Rock®:
Hard Rock International (HRI) is among the most globally acknowledged corporations with venues in 68 international locations spanning 239 areas that embrace owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI additionally launched a three way partnership named Hard Rock Digital in 2020, a web based sportsbook, retail sportsbook and web gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most dear assortment of genuine music memorabilia at greater than 86,000 items, that are displayed at its areas across the globe. In 2021, Hard Rock International was awarded the Top Employer within the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and in addition designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one in all Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos additionally acquired first place rating within the 2020 Casino Gaming Executive Satisfaction Survey carried out by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of many high performing lodge manufacturers in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive 12 months. Hard Rock locations are positioned in worldwide gateway cities, together with its two most profitable flagship properties in Florida and residential to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The model is owned by HRI mum or dad entity The Seminole Tribe of Florida. For extra data on Hard Rock International, go to www.hardrock.com or shop.hardrock.com.
SOURCE Hard Rock International