US playing and each day fantasy sports activities operator DraftKings has continued its growth into the sports activities betting content material house by asserting this week that it has bought Vegas Sports Information Network, Inc. (VSiN) for an undisclosed quantity.
VSiN was based in 2017 by legendary sports activities broadcaster Brent Musburger and his household and operates as a multi-platform and content material firm that delivers sports activities betting information, analyses, and knowledge to US sports activities followers.
DraftKings stated that the acquisition of the community will assist it additional bolster its content material capabilities whereas additionally augmenting VSiN’s capability to broaden its viewers of sports activities aficionados at an thrilling time for the US sports activities betting business.
VSiN relies in Las Vegas and develops, produces, and distributes greater than 18 hours of dwell linear sports activities wagering-focused content material every day. Its content material might be accessed through a 24/7 stream in addition to through quite a lot of video and audio channels, terrestrial radio stations all through the US, and a rising variety of podcasts and betcasts.
DraftKings, which final 12 months opened a Las Vegas workplace, stated that VSiN’s present workers within the metropolis can be built-in into the sports activities betting firm’s 2,600-person international workforce.
VSiN to Maintain Content Independence
Under the phrases of the acquisition deal, the sports activities betting content material community will keep its editorial independence. In addition, its present management group, together with VSiN Chief Executive Brian Musburger, will proceed to handle the content material community’s day-to-day operations.
Commenting on this current acquisition, DraftKings co-founder, CEO, and Chairman Jason Robins stated that VSiN “creates authentic and credible content that resonates with sports bettors at every level.”
He additional identified that along with its model fairness amongst sports activities bettors and its roster of gifted content material makers, the community additionally has a longtime infrastructure that the wagering operator can instantly assist develop because it appears to be like so as to add worth to “consumers who are looking to become more knowledgeable about sports betting.”
VSiN’s CEO added that they created the community as a hub for sports activities followers and bettors to “find the most credible content to help inform their wagering decisions” and that “harnessing the power and network of the DraftKings brand” will current them with the chance to achieve a good wider viewers.
VSiN final 12 months teamed up with one other sports activities betting enterprise to supply distinctive content material for bettors from all elements of the nation. The content material creator partnered with BetMGM for the launch of the Betting Across America present. BetMGM is the iGaming and digital wagering model of ROAR Digital, the three way partnership that on line casino large MGM Resorts International and European playing powerhouse Entain (previously GVC Holdings) shaped in 2018.
Source: DraftKings Acquires VSiN, Multi-Platform Sports Betting Broadcast and Content Company, DraftKings Newsroom, March 30, 2021