Madrid, November 16, 2020. – Codere has reached an settlement with As.com for the diffusion of the program “Mister Underdog”, the area to know ‘every part’ about soccer, by means of its digital platform till June 2021; which can be added to its weekly diffusion in Youtube, which has greater than 29,5K subscribers since its launch final June.
The program has managed to ‘join’ each Monday and Thursday dwell with sport lovers, reviewing the present soccer information in a recent approach and with clever humor.
For Juan Manuel Calero Parreño, accountable for on-line advertising and marketing contents at Codere, “our project was born with the aim of offering quality content to those who live sports intensely like us, and -on this basis- we developed a program with a fresh approach to sports news that already has a large group of followers in social networks (Twitter with 14.5K followers and Instagram with 7.5K), being trending topic in 22 of the 25 programs broadcast so far”.
Image: A staff of specialists and ‘get pleasure from’ the sport
The program has quite a few blocks of content material accompanied by hanging graphics, movies and high-profile friends, which bring dynamism to sports activities data.
Likewise, “Mister Underdog” brings collectively knowledgeable staff led by the journalist Miguel Quintana, a seasoned broadcaster with an intense profession in the web site specialised in soccer, Ecos del Balón. He is accompanied weekly by Alberto Edjogo, a veteran of Gol Television and the staff’s most important analyst, and Dario Eme Hache, who has an intensive profession in the digital world with Vine and his counterpoint on the air.
Also collaborating are Adrián Blanco, a expertise analyst who feedback on anecdotes of the sport and, finishing the grid, Álvaro Benito, who weekly opinions present tennis information in the part “Football with Rackets”.
This week the Teatro Luchana (in the middle of Madrid) will host the gala and upcoming dwell broadcasts of “Mister Underdog” and, from December, will permit the public to attend each Monday and Thursday of Champions, in order that followers can dwell the expertise dwell in a managed method, complying with all Covid protocols.
Boosting Codere’s on-line technique
According to Juan Heredero, Codere’s nation advertising and marketing coordinator, “the company has been able to exploit a niche available in the Spanish market, allowing us to offer fans and customers an attractive complementary offer in content linked to our game offering, which differentiates Codere from the competition. The success of this initiative is very important, since it will allow us to acquire notoriety with a quality project and, later, to be able to replicate it in other markets of the group”. The staff is already engaged on the native adaptation of the format in the completely different nations through which it operates and hopes to step by step implement it all through 2021.
For Tomás de Cos, AS’s deputy director centered on technique, “Mister Underdog is a program full of rhythm, relevant content and careful production that we hope to help improve”.
Codere is a gaming operator, a world reference, with presence in seven nations in Europe – Spain and Italy – and Latin America – Argentina, Mexico, Panama, Colombia and Uruguay -, which operates greater than 57,000 machines, practically 30,000 bingo stations and 8,500 sports activities betting terminals in Latin America, Spain and Italy by means of factors of sale that embody 148 gaming rooms, 1,200 arcades, practically 9,200 bars, 245 betting rooms and 4 racetracks. The firm additionally develops on-line gaming. www.grupocodere.com