Caesars Entertainment and the Chicago White Sox introduced a partnership to make the on line casino operator the unique playing parter of the franchise.
Caesars has a number of regional casinos in relative shut proximity to Chicago, which it hopes to advertise underneath the connection. Terms of the deal weren’t disclosed.
Caesars will obtain entry to official Chicago White Sox logos and marks, and rotational LED signage. In addition, the partnership consists of TV-visible mounted signage in proper area.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” stated Tom Reeg, CEO of Caesars. “Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the [mobile sportsbook].”
Brooks Boyer, White Sox chief income and advertising officer, additionally praised the deal.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience,” he stated. “With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Illinois is one in all 24 states through which Caesars affords sports activities betting. Seventeen of these states, together with Illinois, permit on-line betting.